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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Affinity CRM

    Score9.3 out of 10
    N/AAffinity is a relationship intelligence platform enabling teams to leverage their network to close deals. Affinity manages relationships by auto-populating a connected CRM pipeline and unlocking introductions to decision makers.

    $2,000

    per year per user

    LeadSquared

    Score7.2 out of 10
    N/ALeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.

    $25

    per month per user

    Pricing
    Affinity CRMLeadSquared
    Editions & Modules
    Essential
    $2000
    per year per user
    Scale
    $2300
    per year per user
    Advanced
    $2700
    per year per user
    Enterprise
    Contact
    Sales Pro
    $25
    per month per user
    Sales Super
    $50
    per month per user
    Marketing Pro
    $1067
    per account
    Marketing Super
    $1779
    per account
    Offerings
    Pricing Offerings
    Affinity CRMLeadSquared
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$100 Per Account
    Additional Details—Additional add-ons and modules available for expanded functionality. Special pricing for startups.
    More Pricing Information
    Features
    Affinity CRMLeadSquared
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Affinity CRM and LeadSquared
    Feature
    Affinity CRM
    -
    Ratings
    LeadSquared
    7.4
    39 Ratings
    10% below category average
    WYSIWYG email editor00 Ratings7.035 Ratings
    Dynamic content00 Ratings7.027 Ratings
    Landing pages00 Ratings5.832 Ratings
    A/B testing00 Ratings8.110 Ratings
    Mobile optimization00 Ratings6.033 Ratings
    Email deliverability reporting00 Ratings5.039 Ratings
    List management00 Ratings9.038 Ratings
    Triggered drip sequences00 Ratings10.024 Ratings
    Lead Management
    Comparison of Lead Management features of Affinity CRM and LeadSquared
    Feature
    Affinity CRM
    -
    Ratings
    LeadSquared
    8.5
    40 Ratings
    3% above category average
    Lead nurturing automation00 Ratings10.038 Ratings
    Lead scoring and grading00 Ratings9.039 Ratings
    Data quality management00 Ratings5.116 Ratings
    Automated sales alerts and tasks00 Ratings10.036 Ratings
    Campaign Management
    Comparison of Campaign Management features of Affinity CRM and LeadSquared
    Feature
    Affinity CRM
    -
    Ratings
    LeadSquared
    4.1
    25 Ratings
    52% below category average
    Calendaring00 Ratings2.114 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Affinity CRM and LeadSquared
    Feature
    Affinity CRM
    -
    Ratings
    LeadSquared
    6.0
    39 Ratings
    14% below category average
    Dashboards00 Ratings6.039 Ratings
    Standard reports00 Ratings8.039 Ratings
    Custom reports00 Ratings4.033 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Affinity CRM and LeadSquared
    Feature
    Affinity CRM
    -
    Ratings
    LeadSquared
    9.0
    35 Ratings
    9% above category average
    API00 Ratings10.031 Ratings
    Role-based workflow & approvals00 Ratings8.030 Ratings
    Customizability00 Ratings10.035 Ratings
    Best Alternatives
    Affinity CRMLeadSquared
    Small Businesses
    Hunter
    Score6.7 out of 10
    Keap
    Score6 out of 10
    Medium-sized Companies
    Hunter
    Score6.7 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Affinity CRMLeadSquared
    Likelihood to Recommend
    9.0
    (8 ratings)
    7.0
    (41 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    8.8
    (9 ratings)
    Usability
    8.0
    (2 ratings)
    9.0
    (4 ratings)
    Support Rating
    9.3
    (4 ratings)
    9.8
    (4 ratings)
    User Testimonials
    Affinity CRMLeadSquared
    Likelihood to Recommend
    Affinity (Project Affinity, Inc.)
    Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.
    Incentivized
    Read full review
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Pros
    Affinity (Project Affinity, Inc.)
    • Organization
    • Data Housing
    • Exporting Data
    Incentivized
    Read full review
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Cons
    Affinity (Project Affinity, Inc.)
    • More prompts to update and sort new connections
    • More visual appeal on each listing on a list
    • An Outlook desktop app plugin
    Incentivized
    Read full review
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Likelihood to Renew
    Affinity (Project Affinity, Inc.)
    We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from Nudge.ai.
    Incentivized
    Read full review
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Usability
    Affinity (Project Affinity, Inc.)
    No answers on this topic
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Support Rating
    Affinity (Project Affinity, Inc.)
    Nudge.ai is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
    Incentivized
    Read full review
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Alternatives Considered
    Affinity (Project Affinity, Inc.)
    Affinity is the bridge that links our communication through our software workflow.
    Incentivized
    Read full review
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Return on Investment
    Affinity (Project Affinity, Inc.)
    • Hard to quantify - I know my job would be exponentially more difficult if I didn't have it.
    • Affinity frees someone in business development or sales of the endless spreadsheets needed to track pipeline progress.
    Incentivized
    Read full review
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    ScreenShots

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation