Aera vs. E2open

E2Open [Digital Transformation Solutions] is best used for customers/partners that do not have their own marketing automation software. It provides them a space to use already built in campaigns for use. A scenario where it may not be the best recommended tool is in a partner type scenario, such as ours. Currently, the tool does not have a fully customizable campaign for a partner to go in and build out a campaign from scratch. They can only take bits and pieces (depending on what is allowed) and make changes as they see fit.

Incentivized

• A wide offering of service to manage channel data
• How they engage with me to understand my needs as their customer
• A clear structure of where to go for which kind of issues

Incentivized

• Marketing of solution capabilities - needs to be better marketed
• Costing could be better optimized
• Support and Service issues
• Availability of skilled experts/consultants

Incentivized

E2Open [Digital Transformation Solutions] was very cost effective and does provide a simple tool for us to provide our partner network. We have a vast array of partners, some of which do not have any marketing expertise. This tool makes it that much easier for a partner to take advantage of a tool that does all ends of automation for them.

Incentivized

• The data that they organize for us, give clear sell in opportunities
• We can spend our marketing money better on the product that is not selling as much as expected
• We can make sure our factories produce the right products because we have insights in which products are really in demand by our consumers.

Incentivized