Adzooma vs. Serpstat

This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through

Incentivized

Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.

Incentivized

• Automate Google Ads campaigns.
• Create reports for campaigns.
• Create notifications.
• Gives tips to improve campaigns.

Incentivized

• Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
• Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
• Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.

Incentivized

• Can be a little slow at times when updating screens and moving to different accounts
• Allow more users and accounts
• Recommendations panel could be easier to see by account

Incentivized

• The daily query limit is sometimes frustrating.
• For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.

Incentivized

I am very happy with the program and their services.

Incentivized

Very usable platform, easy to get set-up, used and integrated with your tools

Incentivized

Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.

Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.

Incentivized

Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.

Incentivized

I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.

Incentivized

Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.

Incentivized

We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.

Incentivized

• Saved on ad spent
• Automation to avoid spending too much

Incentivized

• Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
• Serpstat reporting has saved us time when delivering reports to clients
• Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
• Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO

Incentivized