Adverity vs. dbt

If you're a marketing organization that wants to own your data architecture, get away from hours of manual excel work, and build a flexible and scalable BI practice for yourself and your clients, Adverity is your solution. Especially if you don't have a dedicated analytics team or current database solution. If you have access to a wide variety of API's and a fully staffed team to custom develop new connectors in under 30 days for no incremental cost, you're probably best in-housing

Incentivized

dbt (Data Build Tool) is best suited for doing the data transformation. dbt is just a transformation tool and it is not suitable for building a data pipeline which requires extraction of data and loading. dbt is well suited for SQL based transformation logic and it is less appropriate when transformation logic requires python.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• user experience makes it easy to work with SQL and version control
• customer success team and the dbt (data build tool) community help establish best practices
• thorough and clear documentation

• I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
• Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).

Incentivized

• Slow load times of the dbt cloud environment (they're working on it via a new UI though)
• More out-of-the-box solutions for managing procedures, functions, etc would be nice to have, but honestly, it's pretty easy to figure out how to adapt dbt macros

Incentivized

dbt is very easy to use. Basically if you can write SQL, you will be able to use dbt to get what you need done. Of course more advanced users with more technical skills can do more things.

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

Matillion is graphical versus dbt, which is SQL code-based (that, of course, is a matter of personal preference and not an objective advantage). The integrated testing, documentation generation, lineage, etc., were additional criteria that led us to choose dbt.

Incentivized

• This tool has allowed us to be able to see areas for opportunities, when all of the data has been combined
• We were also able to better prioritise actions and where to focus our attention, when we had one view where all of the data was together. This allowed us to deliver better results for our clients, and also have a clearer roadmap of activity

Incentivized

• In 3 months we re-wrote the data warehouse (15-20 sources) in dbt with 3 developers.
• We are using it continually for the past year with no issues.
• Sorry, I don't have ROI numbers but the impact was huge.

Incentivized