Advanced Web Ranking vs. Majestic SEO

If you want a reliable and accurate keyword rank tracking tool that can spit out beautiful monthly reports for your clients, then AWR is the tool for you. It is also cloud-based so you don't have to deal with the issues of proxies and VPNs like you would if running a similar program from your own server. It's not the cheapest option but it's probably the easiest to implement and most accurate option when it comes to cloud-based rank tracking software. Customer support has always been responsive and pleasant to deal with, I haven't had many issues, but have always had a good experience when I needed support.

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Majestic is a really great tool if your company is spending considerable resources on ongoing SEO efforts. In general, Majestic isn't for beginner SEO users, but a more advanced tool to get into deep SEO tactics. I would recommend this for agencies that have a significant investment in SEO. If you're a small team or a small business looking to improve SEO for yourself or company, there are platforms that offer a variety of tools for new to moderate expertise.

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• Google Analytics coordination or integration is an incredible procedure.
• Hyper link management is another merit.
• Rank tracking increases the reliability of a report.
• Content authoring and management allows us to have the right word taxonomy.

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• I like Majestic's own metrics Trust and Citation flow, that are very representative of the real value of the website and it's potential effect on the rankings of the website it's linking to.
• Also, theme (topic) of the website is very useful in the backlink report. This allows to easily identify backlinks relevant to your business.
• The index of number of backlinks that is provided by Majestic is usually a lot bigger than the indexes of their competitors.
• Lost link tracker is very useful for tracking dropped links of your projects (you can verify and track multiple domains). This allows to keep track on how many of your ads and articles stay live and sometimes we contact publishers to tell them that their changes on the website (i.e. updates) caused our article or link to go down.

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• The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
• The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
• Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.

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• Its API for developers and big companies sometime don't give the actual data.
• Rank tracker is not 100% accurate, but you can create a rough estimate by the report.
• Backlink history is also missing some links, but I found them mostly.
• Sometimes site explorer does not give the actual report, so you should check manually too.

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Once you've grown accustomed to the depth and accuracy of Majestic's crawl, it's hard to consider paying for anything else (or settling for free options). SEMRush and MOZ can get you somewhere, but in the right hands, a tool as powerful as Majestic can do a lot for a business's link building strategy.

In started when our team started to use this tool, we had trouble understanding many of its features, so its customer support team was our teacher to understand all its complicated features and also how they are used to get better results. Nowadays we are working very efficiently without any help.

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BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.

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Majestic has features that most of their competitors don't. The backlink index is better than SEMRush in my opinion which also lacks being able to look at links from a range of dates. Their metrics are harder to fool when compared to Moz and I would say that AHREF's is a good competitor but each company keeps their own index of links so its good to use more than one tool

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• Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
• AWR integrates into our workflow well with our other SEO and reporting software.

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• ROI is difficult to ascertain in healthcare marketing, mostly due to privacy laws. Although, Majestic has improved our insight into our digital content, giving us data to work with on the primary site, which has led to an overall increase in organic search.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info