Adup Tech vs. TripleLift

Adup Tech

TripleLift

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adup	N/A	N/A	AdUp Technology, also known as Axel Springer Teaser Ad GmbH, is a platform for Native Advertising solutions for publishers and advertisers. Starting in 2008, they offer a range of advertising formats and editorial environments, from performance through content to brand marketing. Adup is a wholly owned subsidiary of publicly-traded Axel Springer SE, with employees in Berlin, Hamburg, Leipzig and Regensburg.	N/A
TripleLift	Score9.1 out of 10	N/A	TripleLift is an advertising technology from the New York based company of the same name which emphasizes bringing visual content to native advertising with persuasive publisher integration, as well as analytics. Founded in 2012, Triplelift has been backed by approximately $6.1 million in funding since its inception.	N/A

Pricing

Adup

TripleLift

No answers on this topic

No answers on this topic

Pricing Offerings
Adup	TripleLift
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

Smart Pricing by AdUp- If monitoring algorithms find sources with a below-average conversion probability, your bid will be automatically adapted.

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Best Alternatives
	Adup	TripleLift
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Medium-sized Companies	Amazon Advertising Sponsored Products Score7.7 out of 10	Amazon Advertising Sponsored Products Score7.7 out of 10
Enterprises	AdSense Score6.7 out of 10	AdSense Score6.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adup	TripleLift
Likelihood to Recommend	- (0 ratings)	8.0 (1 ratings)

User Testimonials
	Adup	TripleLift
Likelihood to Recommend	axel springer No answers on this topic	Triplelift TripleLift is very well suited for native campaigns and sponsored content posts that can mimic the look and feel of the original content. I would not use them for retargeting campaigns or performance-driven objectives. They have partnerships with top media publishers in the US, but those premium CPMs are not cheap. Incentivized Kimberly Smith Director digital Read full review
Pros	axel springer No answers on this topic	Triplelift Great Support team. Custom made ad formats to drive exposure. Very competitive CPMs. Incentivized Kimberly Smith Director digital Read full review
Cons	axel springer No answers on this topic	Triplelift Reporting not very granular. Not enough data integrations on the exchange. PMPs on the platforms are expensive compared to the open exchange. Incentivized Kimberly Smith Director digital Read full review
Alternatives Considered	axel springer No answers on this topic	Triplelift The main advantage that TripleLift has over its competitors is the native custom-made format that ensures the programmatic traffic bought through the platform blends with the original content in a convincing way to boost campaign results. Unlike AppNexus, their focus is not CTV and more focused on in-app inventory. Incentivized Kimberly Smith Director digital Read full review
Return on Investment	axel springer No answers on this topic	Triplelift Increases reach and budgets for more revenue. Provides new formats to diversify media mix. Margins are a bit high, decreasing ROI. Incentivized Kimberly Smith Director digital Read full review
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