AdScale vs. Smartly.io

It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.

• Easy to use. You can copy, paste, duplicate and delete campaigns in few clicks which then was not a thing on Facebook business manager.
• Great templates for visuals, which is the biggest advantage of Smartly.io.
• Outstanding customer support. Replies in 5min and usually works until the issue is solved. If it cannot be solved by the first person, the next person takes part in.

• The system is sometimes unstable and buggy
• UI improvements: the interface can be confusing at times

Incentivized

• If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
• They are all the time super polite and very friendly.
• Replies in under 5 minutes.
• Customer support can jump into your account and make quick fixes if you allow them to.

• Allowed us the ability to A/B test organic content
• Workflow efficiencies
• Content insights

Incentivized