AdPumb vs. AppLovin MAX

AdPumb stood by me throughout their integration. This is unlike any other providers including and especially AdMob and FAN. They realized the 2x revenue increase they guaranteed, after which provided me with analytics and reports without fail. Best mediation platform if you are not technically inclined in the field. I am now an expert, thanks to the AdPumb team!!

They have the lowest eCPM of any network. We're using them based on their team's advice, thus their eCPM isn't quite as high as their benchmarks. Since MoPub was retired, we have not seen the same eCPMs as previously, particularly in the US, which was their primary market.

• Ad monetization
• Ad mediation
• Fill rate management
• eCPM optimization

• Easy to use platfrom. You can set up QPS management system on your own.
• They have MoPub Analytics to get inventory stats.
• Their AM team is very supportive.

Incentivized

• Not a lot of inventory in the EMEA region.
• Not a lot of high impact formats. Mainly banners and not a lot of interstitials and videos.
• Reporting tools not very advanced. You can't get a lot of granular details from the tool.

Incentivized

MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.

Incentivized

MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.

Incentivized

I have used Google AdMob for monetization during my starting days as a publisher. The service they gave was not that great. With Google AdMob, customer support was non existent and my accounts regularly got suspended due to reasons unknown without any prior warning. After much deliberation, i found AdPumb and have never been happier working with a mediation platform. 5 stars!!!

We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.

• AdPumb realized 2x revenue increase that they guaranteed within the timeframe!

• CPMs are very low compared to other mediation partners which has caused a negative impact on our revenue