Adobe XD vs. Microsoft Dynamics 365 Marketing

If its already part of your organization, and they have a license for Creative Cloud, its worth learning. It doesnt take long to get started, but compared to other software in the same field, its lacking in many ways, from quality of life features to just simply not having the option for Darkmode. Even for website design, UX/UI, and mocking up proof-of-concepts, there are much better tools like Figma.

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Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

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• Easy and simple animations.
• Good tool for website mock-ups.
• Easy user interface and tools that are like most Adobe products.
• You can share a dev link and it displays all assets for developers to download or user like it's very own style guide.

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• Customer data management
• Lead management
• Campaign strategy design

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• Doesn’t have image editing tools, so having to go back to Photoshop or Lightroom just to make a sight edit can be a pain.
• Could add some text editing functionality. It feels silly that I have to draw a line under text when I should just be able to underline.
• Would be nice to have some real-time collaboration functionality.

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• Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
• They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
• Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

We utilize many of the applications in the Adobe CC suite and our usage of this application came about simply because it was the one that was already paid for. Bearing that in mind we will definitely be renewing the software upon the expiration of the licensing. I am not sure if this is the solution we would go with were it not already included, we would have to evaluate all other options

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I wouldn't even think of renewing our use of Marketing 365. It's worthless

Adobe XD is basically on life-support now, there are much better software out there that do everything XD can do, and a few that you don't even have to pay a monthly subscription fee on. While Adobe XD is great as shortcuts that are used in other CC software works, and its integration with CC is great. But it still lacks compared to its closest competitor.

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Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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I have not had a need to connect with the Adobe XD support team as of yet, but from past experience when dealing with the other products, the support has been very very good, and I would have no reason to think that this product would be any different. There are a good number of training videos on the Adobe site for this product as well as on other social media sites so a quick search should let you find the answers in several different ways.

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Very reliable

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Implementation was a snap

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Before XD came to the company, screens were designed in Illustrator or Photoshop and a PDF presentation was generated, which was extremely time-consuming. XD saved us a lot of time (and money) by generating interactive prototypes, which are much more tangible for the client than a PDF. The "fight" with Figma is frequent. Both have features in which they are better than their competition. And, while I still choose Adobe XD, don't rule out moving to Figma with its multiple updates.

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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• Ease of use means we are up and running in no time.
• Integrates and is a part of the Adobe CC platform (which we already subscribe to) so there was no additional cost.
• Online proofing and developer handoff links are the icing on the cake. Keeps everything in one place.
• Handles all our assets (mostly created in Illustrator) like a dream. Even imports native Photoshop docs, too, so that saves us so much time round tripping.

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• It has improved ROI for the organization replacing the old marketing tools being used earlier.
• Made the organization cloud ready earlier the organization was using on-Prem based solution.

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