Adobe Workfront vs. Kapost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Workfront
Score 7.7 out of 10
N/A
Adobe Workfront, acquired by Adobe in late 2020, is a web-based project-management tool. It is designed for both IT and marketing teams, but can be implemented for any kind of project. Workfront offers all the features standard to project management platforms, as well as resource allocation, automation, and agile workflow.N/A
Kapost
Score 7.0 out of 10
N/A
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.N/A
Pricing
Adobe WorkfrontKapost
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe WorkfrontKapost
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe WorkfrontKapost
Features
Adobe WorkfrontKapost
Project Management
Comparison of Project Management features of Product A and Product B
Adobe Workfront
8.6
Ratings
12% above category average
Kapost
-
Ratings
Task Management10.00 Ratings00 Ratings
Resource Management9.00 Ratings00 Ratings
Gantt Charts9.00 Ratings00 Ratings
Scheduling8.00 Ratings00 Ratings
Workflow Automation8.00 Ratings00 Ratings
Team Collaboration8.00 Ratings00 Ratings
Support for Agile Methodology8.00 Ratings00 Ratings
Support for Waterfall Methodology6.50 Ratings00 Ratings
Document Management6.80 Ratings00 Ratings
Email integration10.00 Ratings00 Ratings
Mobile Access8.00 Ratings00 Ratings
Timesheet Tracking10.00 Ratings00 Ratings
Change request and Case Management9.00 Ratings00 Ratings
Budget and Expense Management10.00 Ratings00 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Adobe Workfront
6.0
Ratings
23% below category average
Kapost
-
Ratings
Quotes/estimates5.10 Ratings00 Ratings
Invoicing6.10 Ratings00 Ratings
Project & financial reporting6.40 Ratings00 Ratings
Integration with accounting software6.40 Ratings00 Ratings
Content Creation
Comparison of Content Creation features of Product A and Product B
Adobe Workfront
-
Ratings
Kapost
8.2
Ratings
2% above category average
Ideation00 Ratings8.00 Ratings
Approval workflows00 Ratings8.00 Ratings
Content collaboration00 Ratings8.00 Ratings
Content calendar00 Ratings8.00 Ratings
Network for content licensing/production00 Ratings9.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Adobe Workfront
-
Ratings
Kapost
8.0
Ratings
1% below category average
Content hub00 Ratings7.10 Ratings
Forms / Gated content00 Ratings8.00 Ratings
Embedded CTAs00 Ratings7.90 Ratings
Content distribution00 Ratings9.00 Ratings
Content promotion00 Ratings8.30 Ratings
Content automation00 Ratings8.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Adobe Workfront
-
Ratings
Kapost
8.0
Ratings
2% above category average
Audience profiling and targeting00 Ratings8.00 Ratings
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings8.00 Ratings
Campaign optimization dashboard00 Ratings8.00 Ratings
Competitive analytics00 Ratings7.90 Ratings
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Adobe WorkfrontKapost
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Stackby
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Score 9.0 out of 10
CoSchedule Marketing Suite
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Score 10.0 out of 10
Medium-sized Companies
InEight
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Score 8.3 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
InEight
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Score 8.3 out of 10
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe WorkfrontKapost
Likelihood to Recommend
8.9
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
7.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
8.0
(0 ratings)
In-Person Training
5.0
(0 ratings)
-
(0 ratings)
Online Training
8.9
(0 ratings)
-
(0 ratings)
Implementation Rating
8.3
(0 ratings)
-
(0 ratings)
Configurability
5.0
(0 ratings)
-
(0 ratings)
Ease of integration
1.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
1.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe WorkfrontKapost
Likelihood to Recommend
Workfront enables us to manage all our projects effectively while providing a comprehensive overview of team resources. The Resource Planner helps the team identify their capacity to determine whether they are over- or under-allocated. This information is crucial for project planning and ensuring team members do not experience burnout.
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I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.
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Pros
  • Routing. Workfront's capabilities to route tasks to multiple people far exceeds the capabilities of SharePoint in terms of back-end configuration required and ability to track task status.
  • Form Creation. Workfront forms have a better UX than SharePoint as well as the ability to customize forms based on certain responses.
  • Project Management Tracking & Reporting. The ability to track task and project statuses and send reminders/alerts when parameters are set are very helpful. Additionally, the reporting capabilities are very helpful when tracking multiple projects across multiple functions to deliver to leadership.
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  • Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
  • Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
  • Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.
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Cons
  • Notifications (sometimes I am emailed when I am tagged, other times I am not)
  • Certain file formats do not render correctly in Workfront Proof (eg, .XLS files)
  • It can be difficult to manage projects if you have not been assigned the correct permissions.
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  • Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
  • I think some type of links from search could be useful.
  • Layout isn't the prettiest.
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Likelihood to Renew
All that I've said already is why. I suppose the clearest way to say it is that at this point? I cannot imagine running the 300+ active projects in eMarketing without AtTask; it simply wouldn't be possible and even more; I wouldn't imagine why we'd try to find an alternative tool when we have one meeting our needs.
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We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
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Usability
For my needs, it's easy to jump in and out of, make changes and update projects, and check in with my employers. I haven't used to it create my own projects, they're created by my employer as we go, I suspect it's not hard to use in that way, but I don't have first-hand knowledge.
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The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
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Reliability and Availability
Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid
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No answers on this topic
Performance
Workfront's performance has been very good. Everything always feels very fast and snappy in my experience. We have integrated it with custom scripts to create folder structure for media managing our projects. It works very well.
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No answers on this topic
Support Rating
I haven't directly interacted with the Workfront support team, but my sense, from speaking to the person in our organization who's job this is, is that they are generally very responsive to support requests, and very supportive an pro active in making sure that those requests are taken care of in a timely manner.
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The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
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In-Person Training
It was from my boss, not a rep from AtTask.
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No answers on this topic
Online Training
The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.
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No answers on this topic
Implementation Rating
We have implemented and integrated Workfront into three departments (R&D, Marketing, and IT). All have experience overall performance gains in productivity. R&D has developed a record number of new products, while streamlining and reducing workloads. Complex projects are now easily managed and delivered. Marketing has expanded the management of media and collateral, implemented more campaigns and increase brand value. IT projects are all now visible and managed. Helpdesk is being converted to the system allowing for better visibility and management of day to day requests from our growing company
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No answers on this topic
Alternatives Considered
While I consider Jira to have a somewhat different targeted use case from Adobe Workfront, they definitely overlap in some of their capabilities. As mentioned earlier, I find that Adobe Workfront is better at tracking progress and managing resources for larger projects that cross a number disparate teams or stakeholders. Meanwhile, Jira is better for tracking individual projects within a single team or smaller tasks, something that can be a bit harder to do at scale in Adobe Workfront.
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I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!
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Scalability
We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!
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It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
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Return on Investment
  • Positive - we get more work done in a timely fashion because all team members are using Workfront.
  • Negative - projects can get held up quickly due to user error (e.g., someone not using Workfront or checking notifications)
  • Positive - we have a good gauge of where personally we are with projects, and how are team members are spending their time.
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  • Kapost streamlined a lot of different processes across marketing.
  • We hope that people are finding assets they need rather than requesting new ones get created.
  • Having a central location for assets has helped to prevent outdated documents from appearing in different locations.
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ScreenShots

Adobe Workfront Screenshots

Screenshot of Tasks in Adobe WorkfrontScreenshot of Work Requests in Adobe WorkfrontScreenshot of Review Functionality in Adobe WorkfrontScreenshot of Adobe Workfront Planning