Adobe Target vs. Open Web Analytics

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.

Incentivized

Open Web Analytics is an opportunity for those that like to have skeletons for the start of customized solutions. The package offers several best practices set of features and functions. The possibilities add up to higher performance API for example from Google Analytics. The vast of additional features are of higher value because the market does not have other solutions. There are solutions around Open Web Analytics for example in SAP Design Studio that integrate beyond Content Management systems and attached Shops Systems to Warehousing, Logistics, and Deliverment Management. The market situation are covering all that is possible and has demand. The universality is implemented at the user interface and therefore unmatched and even robust for new kinds of visualization interfaces or input device types. A draw is that against payment system remains a security gap and data security and data safety might be a topic for each customer and user.

Incentivized

• Because the software is established there is lots of online help available and most of the bugs have been worked out
• Adobe has a vast supply of resources if your pockets are deep enough.
• The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

Incentivized

• High performance track and state-of-the-art analyze the human use of website pages and apps.
• Combines conventional Google Analytics-like-tracking with heatmap-like-tracking features.
• Offers JavaScript and PHP based APIs for web analytics page integration of versatile tracking features.
• Supports best practices established for content management frameworks based on WordPress or MediaWiki.

Incentivized

• There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
• Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

• Open Web Analytics can be available for integration for the broad mass in all PHP- and Javascript-based Content Management Frameworks.
• A shop for custom add-ons of the platform Open Web Analytics may be a big chance.
• Enhance in documentation, examples, best practices are a great chance to get more users active and a broader audience.
• Offer a closer integration to the leading tool Google Analytics in so many features and functions. Learn from Matomy for example.

Incentivized

Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.

The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.

Incentivized

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

The bottleneck is never the software program

On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision

Incentivized

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but for us aligning with the Adobe suite, ensuring that future product enhancements and tools would work well together was a very important key factor in our decision

Incentivized

Google Analytics is the market leader for web analytics. The package offers search engine marketing that can be integrated into Open Web Analytics. The features and functions of Open Web Analytics compare close to Matomo Analytics. In terms of market share Google Analytics has all and the other two have very little and their other competitors have almost nothing. That changes in specialized markets. Google Analytics is everywhere and much more influential than other search engines because of that particular service. There had been a dying period for such web analytics software packages. There are three kinds of web analytics software packages. Free/open source like Open Web Analytics and Matomo, Proprietary like Urchin from Google, and hosted/software-as-a-service-packages like the market leader Google Analytics. I consider all as rather different in performance. Those closer to the busiest server are the best for traffic. Heat maps are well placed on the hosting server.

Incentivized

• This is something we've been working to improve on, as far as how we're calculating and tracking this, but Target has had a substantial ROI on our business.
• I will say specific to our efforts, we could have probably done similar work if not the same work using a different testing tool (Optimizely for example), but Target has been good for us.

Incentivized

• Moderate lifetime operating costs.
• Enhances the performances of all online business interests enormously.
• Enables a great customized experience of web analytics.
• Compatible to web analytics standards and references.

Incentivized