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Adobe Mix Modeler vs. Singular

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Adobe Mix Modeler

Singular

11 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Mix Modeler

    		N/AN/AFragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned,…N/A

    Singular

    Score8.1 out of 10
    		N/ASingular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
    Pricing
    Adobe Mix ModelerSingular
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Mix ModelerSingular
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
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    Adobe Mix ModelerSingular
    Small Businesses
    Agency Analytics
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    Medium-sized Companies
    Supermetrics
    Score10 out of 10
    Supermetrics
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    Enterprises
    TrackMaven
    Score8.5 out of 10
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Mix ModelerSingular
    Likelihood to Recommend
    -
    (0 ratings)
    8.0
    (4 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    Adobe Mix ModelerSingular
    Likelihood to Recommend
    Adobe
    No answers on this topic
    Singular
    Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
    Incentivized
    Amos Adler
    Director of Marketing
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    Pros
    Adobe
    No answers on this topic
    Singular
    • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
    • Tracking the user journey right from the click to purchase.
    Incentivized
    Verified User
    Read full review
    Cons
    Adobe
    No answers on this topic
    Singular
    • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
    • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
    • Comprehensive deep linking solution (similar to Branch).
    Incentivized
    Verified User
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    Support Rating
    Adobe
    No answers on this topic
    Singular
    When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
    Incentivized
    Amos Adler
    Director of Marketing
    Read full review
    Alternatives Considered
    Adobe
    No answers on this topic
    Singular
    AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
    Incentivized
    Verified User
    Read full review
    Return on Investment
    Adobe
    No answers on this topic
    Singular
    • Has helped to improve the ROI.
    • Helped to identify the right set of audience which need to be targeted.
    Incentivized
    Verified User
    Read full review
    ScreenShots

    Adobe Mix Modeler Screenshots

    Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.Screenshot of advanced modeling techniques. Unlock consistent and comprehensive measurement insights for both bottom-up and top-down modeling approaches using proprietary AI and machine learning (ML). This technology integrates advanced multi-touch attribution with marketing mix modeling machine learning methodologies, ensuring measurements are as robust, granular, and accurate as possible.Screenshot of model insights used to guide strategy and optimizations, such as summarized marketing performance, channel contributions, and incrementality scoring, as well as options to dive deeper into historical performance over time, or event-level attribution insights.Screenshot of model transparency, to support investment and planning decisions with visibility into the statistical significance of model results.Screenshot of business factor insights. These enhance measurement, forecasting, and planning by ingesting data from internal and external business factors that affect marketing performance.