Adobe Marketo Engage vs. Marigold Engage+

If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.

Incentivized

Cheetah Messaging is great tool for marketers in order to manage different campaigns. Various aspects of the tool such as personalization, reporting & analytics, bulk user management, segmentation help the marketers a lot with their day to day work. Cheetah Messaging would be less appropriate for user having bulk databases.

Incentivized

• Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
• With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
• With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.

Incentivized

• They offer a best-in-class view of the customer email experience - through all levels of a customer journey.
• Our account team has taken the time to dedicate to our brand and understand our goals and objectives. They tailor recommendations to what is best for our unique customer experience.
• The CheetahMail platform is user-friendly and is continuously going through enhancements to improve the experience.

Incentivized

• Marketo's email editor is basic in comparison to other cheaper alternatives out there.
• Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
• Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.

Incentivized

• The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

Incentivized

We're likely to renew for several reasons:

• Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
• Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
• Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future

As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.

Incentivized

CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.

Incentivized

There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.

On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.

Incentivized

Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

If you are first time user then the training is perfect, but the advance training is not that effective. After working in Marketo for 5 years there is nothing new to learn. The new tools that Marketo have are expensive and too difficult to use. + I would recommend to learn the basic and use Marketo on the daily bases as you will forget everything in a month if you don't use it.

You can get 100% of your training done online. Marketo's community is filled with experts and they list free training videos on marketo.com. They also have user groups in every major city that help you get the most out of your Marketo instance and Marketing Automation in general. It's really easy to pick up this tool and start running on day one.

Incentivized

1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories

[...] is a partner of HubSpot, and we are mutual customers of each other. This may be because HubSpot is a [...] investor, but roughly half of [...]'s customers are Adobe Marketo Engage customers (the other half being HubSpot customers).

Incentivized

To be honest, all ESPs at a core level offer the same features to manage an email program effectively. The true decision making then is based on what their specialty service(s) may be. ExactTarget is a wonderful UI and integrations across many channels, but it is quite expensive and really for large enterprise organizations. Yesmail does have a great creative-services department. Strongmail, although good, does not offer any significant difference in the market, but price is slightly less so aren't bad solutions. DREAM is probably the "middle" between a Cheetahmail and ExactTarget from a UI look-and-feel and functionality perspective, and their data access is quite good. Cheetahmail was selected in the end because it offered more than a smaller ESP for functionality for larger enterprises, but was still within a cost range that was affordable for my company. (In fairness, there was also an existing relationship with Experian on non-email data services which also made extending the relationship make sense.)

As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.

• Generated a 35% higher return on investment (ROI) in demand generation in the company.
• The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
• Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.

Incentivized

• Web-based customers have gone up.
• Though the customers have gone up, we don't see a significant increase in our policies sold.
• Communicating with CheetahMail is also fair when having to debug problems, which is good but there are a bunch of problems with some emails that lead to communication in the first place.

Incentivized