Adobe Marketing Cloud vs. Airtable

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.

Incentivized

Airtable is well suited for cross-functional teams who all have an interest in data site - it's democratizing who owns data. Especially if there will be a need to add input on a cell-level basis view comment functionality with the expectation of @mentioned parties respond. Airtable is less suited for teams who need to run functions, jobs, and macros across a data set; they're best suited for Excel.

Incentivized

• Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
• Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
• It also provides strong capabilities to get an insight with Analytics to better understand the user journey.

Incentivized

• I can create tables, create and customize fields
• Airtable has capabilities commonly found in spreadsheet applications, but also has some of the features found in databases.
• The ability to filter fields. I set up a filter on the status field, so when a project is marked, complete, on hold, or canceled, that record is hidden from my current projects table view. If it is marked complete, the record is moved to the completed projects table view. In this way I can easily access a record of past projects
• Being able to duplicate tables and create alternate views
• Collapse and expand records. When I collapse the rows, I can easily scan current projects, next steps, project status, and due dates. When I expand the row, or field, I can see more detailed information about that field or record very easily. I can also expand or open the entire record. This is is helpful, when I am entering a lot of information to multiple fields in that record.

Incentivized

• Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
• The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
• Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.

Incentivized

• Airtable does not integrate with collaboration services with which it is possible to review live changes within each spreadsheet (in the case of keeping them closed).
• Does not automate analysis traffic.
• It does not include any section where it is possible to communicate with the other editors.

Incentivized

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

Incentivized

We love Airtable for how we use it and we know there are probably tons of other ways we can implement it for other departments. We just haven't gotten there yet (due to bandwith) Customer Support is also super helpful and overall ease of use is fantastic

Incentivized

Airtable is a simple and intuitive tool. However, when you first set it up, you need someone who is curious and able to design a system that works for your organisation's use case. This takes some time, but it can be intuitive once it's set up.

Incentivized

I have rarely experience downtime, compared to other tools, and given how much time we spend on the tool. Even if there were to be, their updates on it are very timely, and our support team are able to provide any questions regarding

Incentivized

I never had any issues with load time, even with the integrations that we use today (google sheets) However, I'm curious if adding additional layers of integrations would slow down performance. We do carry quite a bit of data in Airtable, but, again, no impact on overall performance

Incentivized

Airtable has great support. They have a variety of support features to answer any questions. They have great self teaching instructions for templates and product tours. They also have support for teams and project management. They also have a fantastic customer help line. They are able and willing to answer customer questions and never have customers waiting long

Incentivized

This training was done in-house, but the Airtable team provided resources and how to guides to ensure that we covered all components of the system

Incentivized

Recorded trainings were provided by the Airtable team. Great as an evergreen resources to new team members and for anyone that wants to refresh their Airtable knowledge

Incentivized

Training all users was an important part of the implementation, which did take considerable time and effort. At first glance without training, the content calendar can be overwhelming because of the amount of data. The features within Airtable seem to be endless but our team was able to identify the most important to be successful.

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.

Incentivized

Airtable is the most user-friendly and adaptive. It's UX/UI is the most aesthetically pleasing (which matters a lot if its what you're staring at every day), and the customizability of having different views and perspectives of the same record is extremely helpful. It's also a great cloud-based storage place for marketing materials, as it goes beyond simple storage - you can group together, make notes, connect, and comment on assets.

Incentivized

There are TONS of opportunity to scale, but I think it's a matter if you have the time and resources to do so because the initial setup can be fairly time consuming and prioritized dedication

Incentivized

• Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
• We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
• We decreased the time it took for a lead to make it to the sales team to a matter of seconds.

Incentivized

• It gives us a real-time experience of working.
• Through this platform, I always have the idea bout which of my team member is working on which particular part of the project, I can easily track their progress, and also I can easily correct them where it is required by adding sticky notes, by sending the attachments and URLs.
• Quality services.

Incentivized