Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.
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Marin Software
Score9.1 out of 10
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Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts.
A free trial of this extensive platform is available. Marin Software maintains a client list…
AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting. What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Marin is a self-serve platform. You can tailor your campaigns per your preference/convenience/needs. You can customize your view, see % changes, create custom columns depending on your Key Performance Indicators, and set any sort of dimensions and labels that will help you filter for your campaigns on a daily basis.
Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets. You push any changes from Marin to the Engines, and can also pull in your changes from Bing/AdWords engines by syncing your campaigns as well. The system will not publish anything you do not manually post until Midnight PST. You can copy paste straight from your excel bulksheet into the uploading tool (or upload the document through unicode text).
The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits. This way, you can filter for your name, and find the edits that you made, just to double check your work, or to make sure you are publishing the correct changes. There is a keyword- group- and campaign-level history/settings log, where you can see the name of the user who created, edited, published, paused, activated, deleted, etc. any item.
You can set up alerts that will help you manage accounts: anything from active campaigns with 0 ad copy, to finding keywords in low ad positions.
If you push duplicate keywords, the system will reject them, keeping our accounts from getting clouded due to human error. There is no need to download existing keywords or groups and use their keyword or group IDs to make any edits--instead, editing is a breeze because the system detects the new changes automatically. The only need for IDs is when making edits to creative.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
I've used Marin Software now at three separate companies where I evaluated the platform along with several other internal partners. In each case, we did make the decision to renew based on our positive experience with the app and the customer support we received at the Enterprise level. Especially when we had complex integration questions or faced the change to Google's enhanced campaigns - Marin worked closely with us to make the transition seamless.
At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marin Software's usability is bar none in the paid search world. All that said, I think Marin Software only appears superior because all the tools in the space provide extremely subpar support. Kenshoo is so complex that I don’t know think half the people that work there know how to use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As I said previously I would just highly recommend everyone being hands on during implementation to make sure everyone knows how to use the product. Marin Software does an excellent job with training and answering questions so this is not a significant insight however it makes the process easier in the long run
They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account. In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated. While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It has definitely increased employee efficiency because we run on Yahoo Gemini, Bing, and Google. If we had to optimize/report per engine, it would take hours and hours each week.
I think it's made optimizations less of a daunting task in my daily routine. I've been able to pinpoint where our ROI suffers and work from there in a matter of minutes.
The customer service has gotten better and could still be improved. Our Marin rep used to be horrible at returning messages but once he got support, we were able to implement a ton more pixels and betas.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
