Adobe Journey Optimizer vs. Mailjet

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Journey Optimizer
Score 7.6 out of 10
N/A
Adobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A
Mailjet
Score 9.0 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$17
per month
Pricing
Adobe Journey OptimizerMailjet
Editions & Modules
No answers on this topic
Essential
$17
per month
Premium
$27
per month
Free
Free
Enterprise
Custom Pricing
Offerings
Pricing Offerings
Adobe Journey OptimizerMailjet
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsThe Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
More Pricing Information
Community Pulse
Adobe Journey OptimizerMailjet
Features
Adobe Journey OptimizerMailjet
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Mailjet
8.3
Ratings
4% above category average
WYSIWYG email editor00 Ratings10.00 Ratings
Dynamic content00 Ratings6.00 Ratings
A/B testing00 Ratings5.00 Ratings
Mobile optimization00 Ratings10.00 Ratings
Email deliverability reporting00 Ratings10.00 Ratings
List management00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Journey Optimizer
-
Ratings
Mailjet
10.0
Ratings
26% above category average
Dashboards00 Ratings10.00 Ratings
Standard reports00 Ratings10.00 Ratings
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Adobe Journey OptimizerMailjet
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User Ratings
Adobe Journey OptimizerMailjet
Likelihood to Recommend
6.7
(0 ratings)
9.0
(0 ratings)
Usability
5.8
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe Journey OptimizerMailjet
Likelihood to Recommend
If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.
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I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
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Pros
  • pre built use case playbooks provide a basis for various trips
  • provides customized messaging
  • custom actions let different systems and databases be easily integrated
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  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
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Cons
  • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
  • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
  • I should be able to select STO in campaigns, not only in journeys
  • I should be able to select the email parameters when using campaigns
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  • They don't have any mobile application of it. This is the major drawback of this software.
  • Their support facility takes longer time to resolve issues. They should have instant chat option also for quick solutions.
  • Post campaign reporting functionality could be more diversified. It seems basic only.
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Usability
Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.
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No answers on this topic
Alternatives Considered
Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time
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The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it
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Return on Investment
  • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
  • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
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  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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ScreenShots

Adobe Journey Optimizer Screenshots

Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerScreenshot of Screenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

Mailjet Screenshots

Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder