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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score7.6 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    Freshchat

    Score8.8 out of 10
    N/AA solution to engage customers with smarter conversations on any channel, designed so support, marketing, sales, and even bots to have conversations at scale with customers.

    $0

    per month free for up to 10 agents

    Pricing
    Adobe Journey OptimizerFreshchat
    Editions & Modules
    No answers on this topic
    Growth
    $19
    per month (billed annually) per agent
    Pro
    $49
    per month (billed annually) per agent
    Enterprise
    $79
    per month (billed annually) per agent
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerFreshchat
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerFreshchat
    Considered Both Products
    Adobe
    No answer on this topic
    Freshworks Inc
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    16 Answers
    94%
    Would buy again
    34 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    94%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    15 Answers
    94%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    96%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    67%
    Implementation went as expected
    10 Answers
    94%
    Implementation went as expected
    33 Answers
    Features
    Adobe Journey OptimizerFreshchat
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of Adobe Journey Optimizer and Freshchat
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Freshchat
    6.5
    10 Ratings
    28% below category average
    Chat history and transcripts00 Ratings7.010 Ratings
    Chat reporting00 Ratings6.210 Ratings
    Chat and web analytics00 Ratings6.39 Ratings
    Best Alternatives
    Adobe Journey OptimizerFreshchat
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Olark
    Score10 out of 10
    Medium-sized Companies
    Braze
    Score8.9 out of 10
    Zoho SalesIQ
    Score8.3 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Journey OptimizerFreshchat
    Likelihood to Recommend
    6.7
    (4 ratings)
    8.1
    (34 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (3 ratings)
    Usability
    5.9
    (4 ratings)
    7.1
    (10 ratings)
    Availability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (2 ratings)
    Configurability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    4.5
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    4.5
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    4.5
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Adobe Journey OptimizerFreshchat
    Likelihood to Recommend
    Adobe
    AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc. Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added. Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market
    Incentivized
    Read full review
    Freshworks Inc
    It is best suited for having 24-hour support, where customers can interact easily, even using their phones, to raise concerns or inquire about information. This makes it easier than going through the documents portal as a source of knowledge or sending emails for worries. However, it can be less appropriate for scenarios when you need more formal communication, like emails, and when proper documentation is necessary.
    Incentivized
    Read full review
    Pros
    Adobe
    • pre built use case playbooks provide a basis for various trips
    • provides customized messaging
    • custom actions let different systems and databases be easily integrated
    Incentivized
    Read full review
    Freshworks Inc
    • Real time customer support. During busy times all our available agents can jump on and handle large volume of customer interactions.
    • Automations and canned response features. With automation we can greet our customers the moment a chat gets assigned to an agent letting customers know they are being attended to similarly canned response helps us use templates for generic and commonly asked questions.
    • Dashboards and analytics. Freshchat's ability to build customized dashboards and analyze performance in a granular level helps us monitor workload and manage performance effectively.
    Incentivized
    Read full review
    Cons
    Adobe
    • It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
    • there is a window of time during the day that the audiences give out errors and you can´t see the estimates
    • I should be able to select STO in campaigns, not only in journeys
    • I should be able to select the email parameters when using campaigns
    Incentivized
    Read full review
    Freshworks Inc
    • Freshchat is one of the best platforms, but still there are certain areas that require further improvement in order for the platform to become flawless.
    • I feel that the automated system in Freshchat is comparatively slow and due to this, it does not respond well according to all the requirements.
    • There are certain features in Freshchat which are not available for everyone and they can only be accessed by those who are paying the highest pricing tier.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    No answers on this topic
    Freshworks Inc
    Freshchat has met all our expectations and more. It has allowed our team to be more efficient with their time, field questions quickly, and escalate issues up the chain. We highly recommend freshchat as the perfect addition to anyone already using freshdesk or simply looking for a good solution for in app messaging.
    Incentivized
    Read full review
    Usability
    Adobe
    At times, Adobe Journey Optimizer offers too many options, making things less user-friendly than I would personally prefer. As mentioned earlier, there is a tendency to encounter decision paralysis with the increase in available options. While having options is excellent, in typical Adobe fashion, too many can be overwhelming for users
    Incentivized
    Read full review
    Freshworks Inc
    I give it an 8 due to its usability. Yes, I had a few issues to begin with and needed some assistance from Freshchat agents, but considering this is something that is completely new to me, to set up what feels like a professional chat handling system complete with autobot within a day is really saying something I feel.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    No answers on this topic
    Freshworks Inc
    Freshchat has always been available when I needed to use it.
    Incentivized
    Read full review
    Performance
    Adobe
    No answers on this topic
    Freshworks Inc
    Freshchat always loads quickly and communication is quickly sent and received.
    Incentivized
    Read full review
    Support Rating
    Adobe
    No answers on this topic
    Freshworks Inc
    The experience we had in past for lets say 4-5 months with the support team and our TAM was really helpful. The changes in the bot flow has helped our bot to ensure we connect with customer easily.
    Incentivized
    Read full review
    Implementation Rating
    Adobe
    No answers on this topic
    Freshworks Inc
    I hope to show new users data because this can save a lot of time
    Read full review
    Alternatives Considered
    Adobe
    They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
    Incentivized
    Read full review
    Freshworks Inc
    Messaging across mediums - Freshchat integrates with majority of mainstream instant messaging apps. Like Facebook messenger, Telegram and WhatsApp . This makes it convenient for us to have a presence on the above-mentioned platforms and respond to messages from these platforms from a single Freshchat dashboard.its good app Freshdesk Messaging help me to contact the customer and contact the customer to inform my problem to solve it and is a good app and help full app and its easy to use uncomplicated and Freshdesk Helps me provide good quality to the customer and make customer feedback good for a company
    Read full review
    Contract Terms and Pricing Model
    Adobe
    No answers on this topic
    Freshworks Inc
    Did not help with the purchase
    Incentivized
    Read full review
    Scalability
    Adobe
    No answers on this topic
    Freshworks Inc
    We only implemented the product in 1 way so I cant speak to this.
    Incentivized
    Read full review
    Professional Services
    Adobe
    No answers on this topic
    Freshworks Inc
    Did not use
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
    Read full review
    Freshworks Inc
    • From the positive effect of working on it, it helps employees to speed up their thinking and writing.
    • One of the positive effects of our clients is that their problems are solved easily and quickly.
    • Each employee knows how many of his chats have been resolved.
    • There is no negative effect in general.
    Read full review
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer

    Freshchat Screenshots

    Screenshot of Channel Freedom: The interface to engage customers on the channel of their choiceScreenshot of Unified Agent Workspace: Equips agents to deliver personalization at scaleScreenshot of Admin and Analytics: These drive informed decisions to help business scale