Adobe Journey Optimizer vs. Cheetah Digital Customer Engagement Suite (discontinued)

If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.

Incentivized

Cheetah DMS works as a central hub for your online customers. You are able to test and measure different marketing campaigns on a variety of channels (programmatic, e-mail, etc). It's useful for big companies that work across the whole online spectrum and are not niche players. Also, the cost makes it impossible for a small player to acquire this product.

Incentivized

• pre built use case playbooks provide a basis for various trips
• provides customized messaging
• custom actions let different systems and databases be easily integrated

Incentivized

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• It doesn´t keep the last search you sis in the journeys and you have to enter the search parameter every time
• there is a window of time during the day that the audiences give out errors and you can´t see the estimates
• I should be able to select STO in campaigns, not only in journeys
• I should be able to select the email parameters when using campaigns

Incentivized

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

Like I said before some things are very friendly user, But the majority of capabilities are very difficult to access and really understand. That´s why there is a need of big groups in order to work with Adobe Journey Optimizer because a few people not would be able to own and know all the Items.

Incentivized

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

Each of these products represents a legacy solution that has been replaced by AJO. AJO allows for all of these marketing functions to live within a single platfrom. While AJO has a learning curve that is steeper than working with individual vendors, it does allow for a consolidation of knowledge and the underlying data stack, so eventual efficiencies may be realized over time

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

• Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
• Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments

Incentivized

• Email production made easier.
• Dynamic content for multiple products.

Incentivized