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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Journey Optimizer

    Score7.6 out of 10
    N/AAdobe Journey Optimizer is a customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to customers.N/A

    Cakemail

    Score6.7 out of 10
    N/ACakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A
    Pricing
    Adobe Journey OptimizerCakemail
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Journey OptimizerCakemail
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adobe Journey OptimizerCakemail
    Considered Both Products
    Adobe
    No answer on this topic
    Cakemail
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    16 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    13 Answers
    No answers on this topic
    Happy with the feature set
    88%
    Happy with the feature set
    15 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    Implementation went as expected
    67%
    Implementation went as expected
    10 Answers
    No answers on this topic
    Features
    Adobe Journey OptimizerCakemail
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Adobe Journey Optimizer and Cakemail
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Cakemail
    8.6
    3 Ratings
    8% above category average
    WYSIWYG email editor00 Ratings8.01 Ratings
    Dynamic content00 Ratings9.63 Ratings
    Ability to test dynamic content00 Ratings8.93 Ratings
    Landing pages00 Ratings9.02 Ratings
    A/B testing00 Ratings9.13 Ratings
    Mobile optimization00 Ratings10.02 Ratings
    Email deliverability reporting00 Ratings8.13 Ratings
    List management00 Ratings8.93 Ratings
    Triggered drip sequences00 Ratings6.23 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Adobe Journey Optimizer and Cakemail
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Cakemail
    9.1
    3 Ratings
    17% above category average
    Dashboards00 Ratings8.73 Ratings
    Standard reports00 Ratings8.73 Ratings
    Custom reports00 Ratings10.02 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Adobe Journey Optimizer and Cakemail
    Feature
    Adobe Journey Optimizer
    -
    Ratings
    Cakemail
    9.3
    2 Ratings
    15% above category average
    URL Validation00 Ratings9.02 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings8.42 Ratings
    Spelling and Grammar Check00 Ratings10.02 Ratings
    Email Previews00 Ratings8.01 Ratings
    User Ratings
    Adobe Journey OptimizerCakemail
    Likelihood to Recommend
    6.7
    (4 ratings)
    8.6
    (3 ratings)
    Usability
    5.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Adobe Journey OptimizerCakemail
    Likelihood to Recommend
    Adobe
    No answers on this topic
    Cakemail
    Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
    Incentivized
    Read full review
    Pros
    Adobe
    • pre built use case playbooks provide a basis for various trips
    • provides customized messaging
    • custom actions let different systems and databases be easily integrated
    Incentivized
    Read full review
    Cakemail
    No answers on this topic
    Cons
    Adobe
    No answers on this topic
    Cakemail
    No answers on this topic
    Usability
    Adobe
    No answers on this topic
    Cakemail
    No answers on this topic
    Alternatives Considered
    Adobe
    They both have their pros and cons, I feel it depends on the users that the products are targetting, SFMC is has more specialized customizations, Adobe does offer similar but require a higher technical knowledge which is not something that is provided bt the other product
    Incentivized
    Read full review
    Cakemail
    I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Multichannel onboarding journey improving the engagement of freshmen in the business, resulting in a decrease in the dropout rate.
    • Separate business of anticipation of receivables from suppliers that used to be manual and now I have connected this entire operation via the S3 connector, less manual work and significant gains in conversions and payments
    Incentivized
    Read full review
    Cakemail
    No answers on this topic
    ScreenShots

    Adobe Journey Optimizer Screenshots

    Screenshot of Channel Setup in Adobe Journey OptimizerScreenshot of Content Accelerator in Adobe Journey OptimizerScreenshot of In App Message Designer in Adobe Journey OptimizerProduct screenshotScreenshot of Profiles Dashboard in Adobe Journey OptimizerScreenshot of SMS Journey in Adobe Journey Optimizer