Adobe InDesign vs. Canva

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe InDesign
Score 8.9 out of 10
N/A
Adobe InDesign supports creating digital and print documents such as flyers, stationary, posters, and other types of media, with rich graphics, images, and more. Adobe InDesign is available standalone or as part of the Adobe Creative Suite collection of media management and creation products.
$31.49
per month
Canva
Score 9.1 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Pricing
Adobe InDesignCanva
Editions & Modules
Monthly Plan
$31.49
per month
Annual Plan, Prepaid
$239.88 ($19.99)
per year (per month)
Annual Plan, Paid Monthly
$251.88 ($20.99)
per year (per month)
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Offerings
Pricing Offerings
Adobe InDesignCanva
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe InDesignCanva
Best Alternatives
Adobe InDesignCanva
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.8 out of 10
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.8 out of 10
Medium-sized Companies
Canva
Canva
Score 9.1 out of 10
GIMP
GIMP
Score 9.3 out of 10
Enterprises
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.8 out of 10
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe InDesignCanva
Likelihood to Recommend
8.8
(0 ratings)
9.1
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.0
(0 ratings)
Usability
7.8
(0 ratings)
9.2
(0 ratings)
Availability
9.0
(0 ratings)
10.0
(0 ratings)
Performance
9.0
(0 ratings)
10.0
(0 ratings)
Support Rating
5.0
(0 ratings)
6.9
(0 ratings)
In-Person Training
10.0
(0 ratings)
-
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
10.0
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Product Scalability
9.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
Adobe InDesignCanva
Likelihood to Recommend
Adobe InDesign is very well suited to image-heavy publications, such as children's books, cookbooks and coffee table books. It gives you almost complete control how to arrange these elements, and to be able to tweak them with precision. The software is an absolute necessity if one is developing interactive eBooks, especially for the Apple iTunes store. Unless coded by hand, I am not aware of any other tools to handle this. It is a powerful toolset, and can take on most anything publishing related that you throw at it. I personally have found that it doesn't do too well with reflowable eBooks (like for Kindle Amazon), but it retains that capability.
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They are suited to serve the non-profit space, offering premium features at no charge for up to 50 users. They provide tools for non-graphic designers that help to create appealing and attractive pieces. For those who are unsure about where to start with a project, Canva offers templates that can be edited to suit the current need.
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Pros
  • Customization - With Adobe InDesign, as well as many other applications in the Adobe Creative Suite, I can fully customize my workspaces and save different workspaces. This makes it easy to navigate through my project and have the panels and tools I need easily accessible and configured based on my project needs.
  • Styles - Adobe InDesign has character styles, object styles, and tables styles. This speeds up my workflows and allows me to easily apply the same format across multiple elements. This is super helpful, especially when working with length documents.
  • File compatibility - I can easily export my files into so many different file types.
  • The Book feature - This feature is really helpful when creating books or very long documents with multiple sections.
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  • Canva exports in a wide variety of software extensions in exceptionally high quality images. The pro license even allows .svg and background-less exports.
  • Canva's pro license has a terrific set of available fonts that are easily matched or are exact matches to other web fonts. Basically, in a word, Canva gives its (pro) customers an easy-to-use and cross-compatible set of design options. Everything is customizable.
  • For me, Canva shines in its usability. There are variety of preset, pre-sized canvases. As a designer, marketer, presenter, educational technologist or even if you are just getting started, Canva has its UI and UX geared toward each level of user.
  • Canva's strengths are with its original features and the fact that even the most novice user can produce a professional looking design in little time.
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Cons
  • It would be wonderful if InDesign would do automatic spell- and grammar-checking like Microsoft Word or Google Docs. While it is possible to spell-check your documents, the technology could be improved by being automatic and grammar-checking.
  • It can be really frustrating that keyboard shortcuts are different for the same tool between different Adobe products. I wish they would make shared tools the same shortcut. For someone who uses multiple Adobe products, usually in conjunction, it can be hard to remember which program is which keyboard shortcut and not accidentally select the wrong tool.
  • While I listed the linked images as being a pro, it can be a con if users don't package their files (especially when working with others on the same file). It would be really helpful if Adobe automatically populated a package file with images assets and typefaces. I can't tell you how many times I have been unable to locate a linked file or had to request them from a colleague.
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  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
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Likelihood to Renew
I've had great experiences with the product and plan to continue to use it. It has been my go-to product for designing and creating materials. I have had great luck with it and have been able to create all of the needed marketing materials that have been requested for our company.
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The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
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Usability
If you know what you are doing it is an amazingly granular and powerful application. You can control pretty much any aspect of the design and layout of your documents and make changes globally and rapidly. But, if you don't know what you are doing...you will be staring at your screen in bewilderment for a long time. You can learn it, but be ready for a hefty time investment.
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It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
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Reliability and Availability
I've needed Adobe InDesign team very little which is a bonus in and of itself.
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I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
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Performance
One of the advantages of Adobe InDesign is it is faster and less glitchy than Microsoft Word.
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I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
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Support Rating
Adobe support is ok but not great. Chat support often doesn't initially understand the question at-hand and it takes awhile to get to the right agent. Phone support has long wait times, and though I've had more luck there, it does take quite a time investment if you are looking for help. However, Adobe does have some online learning solutions available as well as a knowledgebase for frequently asked questions. If you're looking to learn how to use the platform, there are lots of resources which can typically be found in a few Google searches. If you have a technical issue with the system, that's going to be a bit more of a time investment as far as getting a tech's assistance to resolve the problem.
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Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
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In-Person Training
Attending Adobe MAX each year is extremely valuable.
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No answers on this topic
Online Training
The online training works well and is not wholly necessary as it is user-friendly and you can learn by doing.
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No answers on this topic
Implementation Rating
Implementation was smooth and easy.
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Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
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Alternatives Considered
Canva is a valuable design tool for simple applications, such as creating a social media banner, flyer, or leaflet, particularly for those with no prior design experience. Its use of templates and straightforward tools to add pictures and text makes it a good choice for straightforward tasks. However, if you want to create a publication or designs that are more intricate, then InDesign is the tool for you.
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Adobe products, well compared to Canva has a wide and long learning curve. Adobe spark almost comes close to Canva but lacks these tiny features that Canva focuses on to make the product irresistible to use. Canva also does a great job organizing and recording the designs in cloud so that it might increase the efficiency of Social Media management. Canva also provides features for designing ebooks, travel brochures etc which couldn't be easily done in Adobe. So finally, from a personal perspective, Canva ended up being the first choice.
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Scalability
Working in a cloud environment makes it easy to scale and share resources.
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Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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Return on Investment
  • A great ROI for time in my small architectural practice, [especially] when a design has been updated and a report needs to be submitted. We can be submitting many reports that all look similar, clean and beautiful. We just save as the file and replace the images with more updated images. This way the client finds it easy to navigate updated reports, as many as they can be.
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  • I think Canva has had a very positive impact on our designs in that there is consistency with colors and fonts and approved school logos across all publications.
  • Since I am a only one user of many, I can't really speak about reduced costs or risk mitigation. But, I believe it has increased efficiency because our media department can access the designs done by other departments easily and make changes or corrections as necessary to keep the "brand" consistent.
  • I have not tried to use it on my phone, but I would think it would make it easy to work on designs no matter where you are.
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ScreenShots