Adobe Illustrator CC vs. Markup Hero

Indicated and suitable for companies and agencies that work with the creation of materials for social media, digital graphics and printed materials. Suitable for any scenario and for those who want to produce high quality material without image pixelation. A scenario not very suitable would be the use without proper knowledge of the tool, it would be interesting to see the tutorials and guides available by Adobe

Markup Hero is great for sharing quick notes and adding callouts to images of PDFs. I use Markup Hero to share and store all my screenshots too. Markup Hero is not suited for in depth design feedback and iterations like Invision or full graphic design edits like Canva (although it's getting close!)

• Vector graphics for scaling to large sizes
• Filling an object with a texture
• Easily adjusting and expanding an artboard to fit the size of the content (especially for infographics)
• Compatibility with other Adobe CC programs, but also exporting for PPT graphics

Incentivized

• Quickly adding annotations
• Sharing links to screenshots or marked up PDFs
• Always editable and accessible from any device

• Illustrator Files can get large/cumbersome when you begin to incorporate high resolution photography, especially if you 'place' the photo instead of linking to it's source file
• Typography can sometimes be a challenge, especially if you working on different machines that may not always have the font you need installed or sending the file to a commercial printer
• OLDER versions of Illustrator can be a bit temperamental about being backward compatible though this issue has been greatly reduced with Adobe's move the Cloud Based subscription model
• Not great for large print layouts (books, magazine etc) you're better off to move the project to Adobe InDesign in that case.

Incentivized

• Teams is basic right now; looking forward to more permissions and team folders
• Love the insert image, but would like to be able to make my own library of images
• Needs rotate when uploading from my iPhone - they're sideways right now

While Adobe Illustrator CC is one of the only true design software out there, it really stands heads above the other products. It's clean UI and menu structure is easy to navigate.

Incentivized

There's a bit of a learning curve to this software vs other similar tools that can take some time to learn and get familiar with but the amount of functionality that Adobe Illustrator CC offers is quite large compared to simpler tools.

Incentivized

I normally already know how to do whatever I'm trying out, but the documentation (as well as a simple Google search) makes any question quick to resolve. The Adobe boards themselves are a fantastic resource, especially for resolving questions between new programs and iterative releases.

Incentivized

It was very easy to purchase and download.

Incentivized

I chose Rhinoceros 3D because it is accurate to make drawings in it and it is better to make drawings in Rhinoceros 3D and then put them in Adobe Illustrator. But while printing or scaling it is much easier to put it in Adobe Illustrator. This makes the whole printing aspect of it much easier.

Snagit is more powerful in some respects, but it's just overwhelming. I have Snagit too, but I only need the extra features like (unlimited colors, 50 different arrow shapes, etc.) like 1% of the time. I'd rather have simplicity and speed. Droplr was a good tool, but they haven't updated it in years it seems CloudApp is nice because it's a bit faster to take screenshots, but for me I like the web based annotating because I'm jumping between computers and devices a lot and want my markups everwhere.

• Improved engagement in employee programs that are now represented in documents created using Illustrator.
• Improved customer outcomes/interest as a result of materials created using Illustrator.
• Better ROI on the programs we have developed or introduced due to the higher engagement and involvement.

Incentivized

• Productivity - Save at least 30 mins per day per employee
• Organization - No more hunting through emails finding content I sent to someone
• Communication - My clients better understand our suggested properties when I add annotations.