Adobe Express vs. MarketMuse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
MarketMuse
Score 9.2 out of 10
N/A
MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
$0
per month
Pricing
Adobe ExpressMarketMuse
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Free
$0.00
per month
Standard
$149.00
per month
Premium
$999.00
per month
Offerings
Pricing Offerings
Adobe ExpressMarketMuse
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressMarketMuse
Best Alternatives
Adobe ExpressMarketMuse
Small Businesses
Pexels
Pexels
Score 10.0 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
Medium-sized Companies
Pexels
Pexels
Score 10.0 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
Enterprises
Pexels
Pexels
Score 10.0 out of 10
Adobe Express
Adobe Express
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressMarketMuse
Likelihood to Recommend
8.8
(0 ratings)
8.7
(0 ratings)
Usability
9.4
(0 ratings)
-
(0 ratings)
Support Rating
7.9
(0 ratings)
10.0
(0 ratings)
User Testimonials
Adobe ExpressMarketMuse
Likelihood to Recommend
I needed to create quarterly safety training posters. In the past, I have used Canva. But in Canva's free version, your options are limited. So off to AE I went. I was able to find four templates to help me create my four posters. I found templates that looked like a movie poster, and the results were so professional looking. It was easy to add my own pictures from my computer to further personalize the posters. I loved them so much I made them into movie poster size printouts, sprayed some liquid glue on a styroboard, and hung them up around our offices. Our employees loved them too, and it drummed up more people to attend my sessions.
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This tool is extremely powerful for comparing your content to competitors. Additionally, as mentioned previously, the tool is also helpful for finding additional angles or elements to include in content as-you-write.
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Pros
  • Out-of-the-box templates save a lot of time and effort for designers and new users.
  • Collaboration to share resources and monitor task status centrally.
  • Great design elements bring a wow factor to digital content.
  • Single design tool for all types of content design.
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  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
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Cons
  • Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
  • Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
  • The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.
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  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
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Likelihood to Renew
I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use
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No answers on this topic
Usability
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
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No answers on this topic
Support Rating
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
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The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
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Alternatives Considered
For users already in the Adobe ecosystem, Adobe Express is a great tool to consider for it's modern, professional templates, impressive stock image library and the easy drag-and-drop tools. I mostly do most of my work on desktop, but I know Canva is generally better for mobile usability and its got more third-party integrations that may be important to some users.
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MarketMuse has some necessary as well as unique functionalities for content optimization. There are so other tools in the market which are also doing the same thing as MarketMuse is doing. But MarketMuse is a bit ahead of them because MarketMuse is always developing their software to keep pace with the hard competition. I use MarketMuse because I have got excellent results by using this software.
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Return on Investment
  • It has allowed us to complete more demos and projects in less time by being so flexible.
  • It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
  • I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.
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  • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
  • Improving the brand of our agency on search engines has enabled us to reach more buyers.
  • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
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ScreenShots

Adobe Express Screenshots

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MarketMuse Screenshots

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.