Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
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iMovie
Score 10.0 out of 10
N/A
Apple offers iMovie as a video editing platform supporting video creators with high quality effects, support for 4k resolution, audio editing, and other features supporting the creation of videos and movies.
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Pricing
Adobe Express
iMovie
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Free Tier
$0.00
Offerings
Pricing Offerings
Adobe Express
iMovie
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact Adobe directly for Enterprise pricing plan details.
I needed to create quarterly safety training posters. In the past, I have used Canva. But in Canva's free version, your options are limited. So off to AE I went. I was able to find four templates to help me create my four posters. I found templates that looked like a movie poster, and the results were so professional looking. It was easy to add my own pictures from my computer to further personalize the posters. I loved them so much I made them into movie poster size printouts, sprayed some liquid glue on a styroboard, and hung them up around our offices. Our employees loved them too, and it drummed up more people to attend my sessions.
iMovie is a great editing tool for beginners and users with little to no experience. If you are looking for a simple, straight forward way to edit your videos without having any training, this is the tool for you. If you are looking for a robust and very advanced editing platform, you may wish to look elsewhere.
File management. This is one of the tricky things that is not a benefit if you are a pro user, however iMovie has a built in file management system that makes sure all the files you are using in your edit are carried along with the project file. It's easy to lose these files as it typically requires manual organization - however iMovie does it for you, automatically.
The editing UI is designed for a modern generation. No longer are we connected to the manual cutting and pasting of the moviola era, it's a drag and drop friendly platform for the digital generation.
Auto save is another huge feature. You never lose progress due to forgetting to hit command + S.
Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.
Exporting. You’d think this would be more intuitive but the language Apple uses is a little bizarre...you can choose to save it as a theater project or as a file but it’s not super clear.
Fine tuning. Sometimes you need an exact moment where to stop audio and start a person talking and it can be difficult to get that level of detail to match up.
Tutorials. It would be nice for iMovie to have some quick and dirty tutorials for you to take within the software as many others do but as far as I can tell there is no such thing.
I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
Once again, iMovie is a fast application. It's easy to use and navigate through. It has never frozen or glitched. There is an auto-save feature which helps you to easily close and re-open the software and continue from where you left off. Being an Apple product I do believe there is a level of superiority that surpasses Windows as well.
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
Apple does a great job supporting its products. I have never encountered trouble that could not be solved through chat or email. The knowledgebase section of the website, video tutorials online and various user forums also help with most issues. If after using all of these avenues you still have an issue, it may be time for you to outsource your project to a professional!
For users already in the Adobe ecosystem, Adobe Express is a great tool to consider for it's modern, professional templates, impressive stock image library and the easy drag-and-drop tools. I mostly do most of my work on desktop, but I know Canva is generally better for mobile usability and its got more third-party integrations that may be important to some users.
Not as easy to use as iMovie, and a similar cost structure. iMovie is easier for Apple users / and MS users, to both get proficient at. Movie Maker isn't bad, it just isn't as slick as iMovie. We actually used MovieMaker for a couple of years before migrating most users over to iMovie. We have not regretted the move.
It has allowed us to complete more demos and projects in less time by being so flexible.
It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.
iMovie has given a fantastic ROI for the brand as it allows us to expand our channels (YouTube, TikTok, IG Reels, etc.) and reach new users.
Video is the new digital platform to get on and iMovie helps us churn out video content quickly and precisely.
iMovie helps get our message across in a visually pleasing way for users to easily understand what our product is about, giving us a great ROI as more users convert after watching video content.
