Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Figma
Score 8.9 out of 10
N/A
Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$144
per year
Pricing
Adobe Express
Figma
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Professional
$144
per year
Organization
$540
per year
Starter
Free
Offerings
Pricing Offerings
Adobe Express
Figma
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact Adobe directly for Enterprise pricing plan details.
I needed to create quarterly safety training posters. In the past, I have used Canva. But in Canva's free version, your options are limited. So off to AE I went. I was able to find four templates to help me create my four posters. I found templates that looked like a movie poster, and the results were so professional looking. It was easy to add my own pictures from my computer to further personalize the posters. I loved them so much I made them into movie poster size printouts, sprayed some liquid glue on a styroboard, and hung them up around our offices. Our employees loved them too, and it drummed up more people to attend my sessions.
Figma is a solid design tool to craft the UX design concepts/solutions for digital products. For printed marketing materials such as brochures, marketing flyers, press releases, etc, other design tools such as Adobe Illustrator, Photoshop, or InDesign might make more sense to use for those use case scenarios.
Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.
Tappable overlaid layers - bugs on fixed components, such as an app navigation footer in a prototype
Swapping a component but retaining inputted copy or imagery.
Performance on prototypes to work better in UserZoom - having to delete hidden layers manually, optimize images, and streamline the file, in general, is time-consuming
Folder structures - larger teams need multiple layers of folder structure to help find things.
Branch performance - we need better, more user-friendly solutions to get designs to merge better.
Branch performance - branching with the option to choose which pages you want in the branch without deleting each page you don't need.
Default sharing options need improvement.
Responsive ratios' in prototyping without having to recreate pages.
Better collaboration with Jira to bring in links in the design mode not just dev mode.
I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
For users already in the Adobe ecosystem, Adobe Express is a great tool to consider for it's modern, professional templates, impressive stock image library and the easy drag-and-drop tools. I mostly do most of my work on desktop, but I know Canva is generally better for mobile usability and its got more third-party integrations that may be important to some users.
I learned UX Design using Sketch and my team was using Sketch when I joined. We no longer use Sketch, and therefore I cannot compare its current functionality to Figma, but at the time of our switch, Figma just had more advanced capabilities- better collaboration, auto-layout tools, prototyping, etc. From what I can tell, it remains best in class for UX Design tools.
It has allowed us to complete more demos and projects in less time by being so flexible.
It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.
