Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Animoto
Score 8.7 out of 10
N/A
New York-based Animoto offers their video editing platform supporting individual video creators and businesses with different tiers of service up to their business plan for marketing teams wishing to create high quality to distribute across social media sites.
$0
per month
Pricing
Adobe Express
Animoto
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Free
$0.00
per month
Professional
$29.00
per month
Team
$79.00
per month
Offerings
Pricing Offerings
Adobe Express
Animoto
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact Adobe directly for Enterprise pricing plan details.
I needed to create quarterly safety training posters. In the past, I have used Canva. But in Canva's free version, your options are limited. So off to AE I went. I was able to find four templates to help me create my four posters. I found templates that looked like a movie poster, and the results were so professional looking. It was easy to add my own pictures from my computer to further personalize the posters. I loved them so much I made them into movie poster size printouts, sprayed some liquid glue on a styroboard, and hung them up around our offices. Our employees loved them too, and it drummed up more people to attend my sessions.
Animoto is great for small businesses or businesses, organizations or people with limited budgets. It allows you to create a professional looking video without having to invest in a lot of software or time learning advanced tools. The templates make it easy to start from a framework that someone else designed, and it helps set a foundation for a professional looking video.
Helps any audience Tell Their Story: A handful of still pics can be uploaded, then in just a few clicks you can add music, choose a theme, tweak as needed: done!
Visually augments the creative process of defining exactly the message marketing is looking to capture. While words can mean different things to different people, visuals are a very effective communication tool. Animoto lets you test, change, test again and learn so much more about your audience in the process.
Our "Who I Am" use of Animoto that drove a higher rate of engagement with our millennial audience that we're challenged with defining the answer to that question.
Endless applications in every division: Product Engineering, who want to design their GoToMarket strategy, HR who would use it in a Promotion/Employee Awards program or Training Departments.
Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.
I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
We haven't actually needed much support so that in itself says a lot about the software. It was easy to use and had great tool tips that guide you through the tool so you don't even need to reach out to support. There are help files that are there when needed, and some of these are helpful to us as well because again, we didn't have to reach out and wait for support.
For users already in the Adobe ecosystem, Adobe Express is a great tool to consider for it's modern, professional templates, impressive stock image library and the easy drag-and-drop tools. I mostly do most of my work on desktop, but I know Canva is generally better for mobile usability and its got more third-party integrations that may be important to some users.
iMovie comes standard on most Macs, though it is not nearly as intuitive/user-friendly for the first-time video editor as Animoto is. Also, iMovie doesn't have a library of usable stock images and music clips like Animoto, which is worth the price of subscription alone.
It has allowed us to complete more demos and projects in less time by being so flexible.
It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.
