Adobe Express vs. Adobe InDesign

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Express
Score 8.8 out of 10
N/A
Adobe Creative Cloud Express (formerly Adobe Spark) is a task-based, web and mobile product used to create and share rich multimedia content – from social media posts and stories to invitations to marketing materials like logos, flyers and banners.
$0
Adobe InDesign
Score 8.9 out of 10
N/A
Adobe InDesign supports creating digital and print documents such as flyers, stationary, posters, and other types of media, with rich graphics, images, and more. Adobe InDesign is available standalone or as part of the Adobe Creative Suite collection of media management and creation products.
$31.49
per month
Pricing
Adobe ExpressAdobe InDesign
Editions & Modules
Free
$0.00
Premium
$9.99 / $99.99
per month
Teams
$9.99
per month per user
Monthly Plan
$31.49
per month
Annual Plan, Prepaid
$239.88 ($19.99)
per year (per month)
Annual Plan, Paid Monthly
$251.88 ($20.99)
per year (per month)
Offerings
Pricing Offerings
Adobe ExpressAdobe InDesign
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe directly for Enterprise pricing plan details.
More Pricing Information
Community Pulse
Adobe ExpressAdobe InDesign
Best Alternatives
Adobe ExpressAdobe InDesign
Small Businesses
Pexels
Pexels
Score 10.0 out of 10
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
Medium-sized Companies
Pexels
Pexels
Score 10.0 out of 10
Canva
Canva
Score 9.1 out of 10
Enterprises
Pexels
Pexels
Score 10.0 out of 10
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe ExpressAdobe InDesign
Likelihood to Recommend
8.8
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
9.4
(0 ratings)
7.8
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
7.9
(0 ratings)
5.0
(0 ratings)
In-Person Training
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(0 ratings)
Configurability
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Adobe ExpressAdobe InDesign
Likelihood to Recommend
I needed to create quarterly safety training posters. In the past, I have used Canva. But in Canva's free version, your options are limited. So off to AE I went. I was able to find four templates to help me create my four posters. I found templates that looked like a movie poster, and the results were so professional looking. It was easy to add my own pictures from my computer to further personalize the posters. I loved them so much I made them into movie poster size printouts, sprayed some liquid glue on a styroboard, and hung them up around our offices. Our employees loved them too, and it drummed up more people to attend my sessions.
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Adobe InDesign is very well suited to image-heavy publications, such as children's books, cookbooks and coffee table books. It gives you almost complete control how to arrange these elements, and to be able to tweak them with precision. The software is an absolute necessity if one is developing interactive eBooks, especially for the Apple iTunes store. Unless coded by hand, I am not aware of any other tools to handle this. It is a powerful toolset, and can take on most anything publishing related that you throw at it. I personally have found that it doesn't do too well with reflowable eBooks (like for Kindle Amazon), but it retains that capability.
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Pros
  • Out-of-the-box templates save a lot of time and effort for designers and new users.
  • Collaboration to share resources and monitor task status centrally.
  • Great design elements bring a wow factor to digital content.
  • Single design tool for all types of content design.
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  • Customization - With Adobe InDesign, as well as many other applications in the Adobe Creative Suite, I can fully customize my workspaces and save different workspaces. This makes it easy to navigate through my project and have the panels and tools I need easily accessible and configured based on my project needs.
  • Styles - Adobe InDesign has character styles, object styles, and tables styles. This speeds up my workflows and allows me to easily apply the same format across multiple elements. This is super helpful, especially when working with length documents.
  • File compatibility - I can easily export my files into so many different file types.
  • The Book feature - This feature is really helpful when creating books or very long documents with multiple sections.
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Cons
  • Canva has a better interface, in my opinion... I like that this one is friendly to Adobe users, but I would likely recommend Canva to someone who's never used design software for a complete beginner.
  • Removing the background from images doesn't always work well. I almost always need to switch to Photoshop for this.
  • The touch screen interface could be better; graphics on mobile apps are tough in general but specifically, the iPad interface could use some improvement.
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  • It would be wonderful if InDesign would do automatic spell- and grammar-checking like Microsoft Word or Google Docs. While it is possible to spell-check your documents, the technology could be improved by being automatic and grammar-checking.
  • It can be really frustrating that keyboard shortcuts are different for the same tool between different Adobe products. I wish they would make shared tools the same shortcut. For someone who uses multiple Adobe products, usually in conjunction, it can be hard to remember which program is which keyboard shortcut and not accidentally select the wrong tool.
  • While I listed the linked images as being a pro, it can be a con if users don't package their files (especially when working with others on the same file). It would be really helpful if Adobe automatically populated a package file with images assets and typefaces. I can't tell you how many times I have been unable to locate a linked file or had to request them from a colleague.
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Likelihood to Renew
I use it daily for almost all my marketing needs. So far it is the program that has the most and best to offer for what I need and is the easiest to use
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I've had great experiences with the product and plan to continue to use it. It has been my go-to product for designing and creating materials. I have had great luck with it and have been able to create all of the needed marketing materials that have been requested for our company.
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Usability
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
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If you know what you are doing it is an amazingly granular and powerful application. You can control pretty much any aspect of the design and layout of your documents and make changes globally and rapidly. But, if you don't know what you are doing...you will be staring at your screen in bewilderment for a long time. You can learn it, but be ready for a hefty time investment.
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Reliability and Availability
No answers on this topic
I've needed Adobe InDesign team very little which is a bonus in and of itself.
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Performance
No answers on this topic
One of the advantages of Adobe InDesign is it is faster and less glitchy than Microsoft Word.
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Support Rating
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
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Adobe support is ok but not great. Chat support often doesn't initially understand the question at-hand and it takes awhile to get to the right agent. Phone support has long wait times, and though I've had more luck there, it does take quite a time investment if you are looking for help. However, Adobe does have some online learning solutions available as well as a knowledgebase for frequently asked questions. If you're looking to learn how to use the platform, there are lots of resources which can typically be found in a few Google searches. If you have a technical issue with the system, that's going to be a bit more of a time investment as far as getting a tech's assistance to resolve the problem.
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In-Person Training
No answers on this topic
Attending Adobe MAX each year is extremely valuable.
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Online Training
No answers on this topic
The online training works well and is not wholly necessary as it is user-friendly and you can learn by doing.
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Implementation Rating
No answers on this topic
Implementation was smooth and easy.
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Alternatives Considered
For users already in the Adobe ecosystem, Adobe Express is a great tool to consider for it's modern, professional templates, impressive stock image library and the easy drag-and-drop tools. I mostly do most of my work on desktop, but I know Canva is generally better for mobile usability and its got more third-party integrations that may be important to some users.
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Canva is a valuable design tool for simple applications, such as creating a social media banner, flyer, or leaflet, particularly for those with no prior design experience. Its use of templates and straightforward tools to add pictures and text makes it a good choice for straightforward tasks. However, if you want to create a publication or designs that are more intricate, then InDesign is the tool for you.
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Scalability
No answers on this topic
Working in a cloud environment makes it easy to scale and share resources.
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Return on Investment
  • It has allowed us to complete more demos and projects in less time by being so flexible.
  • It has positively impacted our efficiency in delivering creatives such as YouTube thumbnails, event poster designs, Instagram story posts, etc to clients in a timely manner no matter where work takes us.
  • I would say the ROI has been seeing more projects completed and invoiced per month. I would estimate overall a 20% increase in volume on deliverables.
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  • A great ROI for time in my small architectural practice, [especially] when a design has been updated and a report needs to be submitted. We can be submitting many reports that all look similar, clean and beautiful. We just save as the file and replace the images with more updated images. This way the client finds it easy to navigate updated reports, as many as they can be.
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ScreenShots

Adobe Express Screenshots

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