Adobe Experience Platform vs. Oracle Application Container Cloud (discontinued)

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

For how it is used within the organization it is perfectly fine. We use it for benefits, salary, and vacation tracking. It does make it easy to find your information within the system and make changes.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Ease of use.
• User-friendly.
• Sleek layout.

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• Fewer tabs.
• More direct access to information.
• More insight into where approvals are within the system.

Incentivized

It is useful when executed properly

Incentivized

I am not a part of the team that would make this decision but as far as I know they are happy with the platform and how it performs.

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Incredibly easy to use and learn how to use. The interface is extremely easy to use.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

The team who helps with the issue is very helpful when resolving the issue and usually can handle it in a very timely manner.

Incentivized

The system is very easy to use.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Employee Empowerment
• Reduced lagtime
• Connects correct people to correct situations

Incentivized