Adobe Experience Platform vs. Google Cloud Platform

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

For how it helps our team with data storage and connecting to GA4 as a backup option, and the incredibly low cost for us to use it and reliably back up our data, I would highly recommend using this tool for all of your cloud storage needs. It's easy to use and their customer service is always responsive and easy to get a hold of.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Google Cloud Platform provide the autoscale workload when the workload need to scale up or down
• Great pay-as-you-go pricing model and dashboard report of pricing that help user monitor and optimize the cost
• Using simpler than other cloud provider

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• The Logs Explorer is quite hard to dig into and find logs of interest
• BigQuery transparency for BigLake vs External tables isn't the best
• Google Group management for permissions can get hairy.

Incentivized

It is useful when executed properly

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

I've found it incredibly easy to use since day one of deployment.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

I feel GCS buckets are pretty interchangeable with Amazon S3 as far as I have typically used them. It just depends on who or your company wants to give money to. I have liked the Google Cloud Platform BigQuery console better than the interface for Snowflake, but that may be due to familiarity and the proportion of time I've used Google Cloud Platform over Snowflake.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• Approx 30% cost savings after moving from on-prem to GCP due to reduced hardware, maintenance of DC support, and energy costs.
• There are much faster release cycles due to CI/CD pipelines with cloud build and scalable infrastructure using GKE. It works very nicely.
• We use BigQuery a lot, and what used to take hours now takes minutes, speeding up business decisions across teams. Clients.

Incentivized