Adobe Experience Platform vs. Google App Engine

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

It may not be very applicable for smaller or medium sized businesses. There could be an opportunity for Adobe to bring in a trimmed down version for such customers.

Incentivized

Google App Engine is especially well suited for situations where there is a variable workload during the day, e.g. inbound task processing with task queues. In this situation queues can be setup with parameters governing the process speed/scaling which allows you to easily balance performance with cost and meet a good balance.

Incentivized

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

Incentivized

• Building an application that uses Google's Authentication, means users no longer need to remember an different user id and password. Once they are logged into to Google, they can seamlessly access your application hosted on Google App Engine.
• Google App Engine automatically scales up and down. SO if your application receives a spike in user traffic, App Engine automatically launches additional instances of your application to cater for the increased traffic. Once App Engine detects that the spike is usage is over, it automatically scales down to handle the current traffic.
• Google App Engine can be easily integrated with Google Cloud SQL, Google Compute Engine, Google Cloud Storage etc, so that you can build out a full application using one or more of Google's Cloud Platform products.

Incentivized

• You need to be well trained and resourced to use the product
• Features and integration work but often times you need to pay Adobe consultants for help
• Not transparent in their pricing per customer

Incentivized

• For beginners, there is a learning curve that can be reduced by decluttering the functionalities.
• For much big migrations it takes to a lot of time to deploy which can be reduced.
• The scaling of applications based on the user count is not seamless and it requires improvement.

Incentivized

It is useful when executed properly

Incentivized

App Engine is a solid choice for deployments to Google Cloud Platform that do not want to move entirely to a Kubernetes-based container architecture using a different Google product. For rapid prototyping of new applications and fairly straightforward web application deployments, we'll continue to leverage the capabilities that App Engine affords us.

Incentivized

AEP works very well with the entire Adobe suite of products and services making it a must-have product from a marketing standpoint. The fact that you are able to understand the customer and have a better impact with the customer journey is really helpful. We have also used AEP data to cross sell products to our customers through email campaigns/ offers m/ advertising etc but to have all this data stored in a single place makes it very convenient.

Incentivized

Google App Engine is very intuitive. It has the common programming language most would use. Google is a dependable name and I have not had issues with their servers being down....ever. You can safely use their service and store your data on their servers without worrying about downtime or loss of data.

Incentivized

Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

Incentivized

Good amount of documentation available for Google App Engine and in general there is large developer community around Google App Engine and other products it interacts with. Lastly, Google support is great in general. No issues so far with them.

Incentivized

In most cases we have found Adobe products to be harder to use but offer a lot more capabilities. In some cases Adobe products are missing key, basic functions. Adobe does offer a more holistic toolset rather than buying pieces of the puzzle and having to integrate on your own but that results in paying for a higher price tag.

Incentivized

App Engine is a much more streamlined system than EC2. There is a fundamental difference between them, but they are used for basically the same thing as far a I could tell -- to serve applications EC2 is certainly more complicated, but if offers more machine-level control if that's what you need. It can tend to cost more as well. App Engine is far more straightforward but there are limitations if you need to change the environment. But even then, Google Compute Engine also compares to EC2 and stays within GCP.

Incentivized

• The platform has allowed us to mature into digital spaces we couldn't otherwise have experienced
• Contract pricing went up yearly on some products by 200%
• We were able to consolidate email tools to save on yearly contract expenses

Incentivized

• App Engine can scale basically infinitely so our users can always expect fast responsiveness.
• App Engine has saved us money by only using the resources we need when we need them.
• The security and IAM policies surrounding App Engine have saved a lot of head aches.

Incentivized