Adobe Experience Platform vs. Azure Cloud Services

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

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Microsoft Azure Cloud services is a good choice for hosting web applications, based on requirements it can be simple websites or complex web services as well as it provides automating application development and deployment pipeline. It's less appropriate in case of cost-effective option for organizations with tight budget constraints. For very basic static websites, Microsoft Azure's offerings might be seen as overkill.

• Host online/offline data with common IDs
• Ease of profile activation to destinations
• Flexibility around how many sources and destinations can be used to move data

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• Effective service management and performance monitoring capability.
• Reliable security management with excellent access controls.
• Best orchestration and easy configuration management.
• Easy on compatibility testing and change management.

• the slowness of the website sometimes
• the structure

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• Just on Cloud deployment for those new to the platform.
• Multiple data reports creation.
• Migrating a large amount of data.

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It is useful when executed properly

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Overall I really like the Adobe Experience Cloud after a couple years of figuring out various tools. They are extremely powerful. The time commitment to learn them is high since it's not a tool you can easily begin using without much training.

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Adobe has support at all levels and for each product but beyond tool questions you'll often be told they can help but it requires some paid consulting hours. So you either hire Adobe consultants or find 3rd part consultants who know their products well.

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We are more integrated with other Adobe products and so it was an easy decision

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• More leads from profile activations and lookalike audiences
• Better understanding of our data with CJA
• Better journey orchestration using AJO
• Higher conversions and sales due to better understanding of customer pain points

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• Scalability
• Cost savings
• Integration and migration challenges

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info