Adobe Experience Platform Launch vs. Kantar Media

Adobe Experience Platform Launch is a tool that comes in very handy, especially for companies that use several tools from the Adobe stack (such as Adobe Analytics, Adobe Target, Adobe Audience Manager, or Adobe Experience Platform Launch) due to the out-of-the-box connector that enables the configurator to set up the corresponding integrations with just a few clicks. It is also a great tool for integrating other non-Adobe tools and making your website more dynamic. However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.

Incentivized

For agencies, Kantar Advertising and Paid Search Intelligence can help inform spending in a more intelligent way and optimise performance when it comes to campaigns; however for smaller brand owners the cost and scope may be prohibitive and as such may not be a one size fits all model, unfortunately. Conclusively, to get a foot ahead the competitive with increased market intelligence it can be the ideal choice

Incentivized

• Very detailed, lot's of options for customization
• 3rd party integration , large catalogue of plugins
• easier than the JavaScript method of implementing Adobe analytics

Incentivized

• Agility
• User interface
• ROI from improved Paid media Performance

Incentivized

• The right amount of video tutorials.
• While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.

Incentivized

• Help and support agents
• Timely updates at times, not on par with others'
• Lack of intuitive recommendations feature / insights manager

Incentivized

I give this rating because I feel like Adobe put the user first in all that they created and offer. It's such an extensive tool that provides so many options and editable features that I can get my work done perfectly. I also know that I will be able to get the help or feedback I need.

Incentivized

The support team is always quick to respond and makes a really reasonable effort to resolve issues when they arise. I am excited to see the different ways they continue to improve and support those that leverage the application. One note I would make is having dedicated training sessions routinely to discuss anything added through patch updates. This would be beneficial.

Incentivized

As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier to integrate in the future.

Incentivized

It's clear that Kantar Advertising and Paid Search Intelligence is the established player; and from the experience that we've had I would have no hesitation in recommending Kantar Advertising and Paid Search Intelligence, however my experience is a lot more in tune with this than others. Others such as BrandVerity can seem a little overwhelming to a newcomer as well

Incentivized

• Shaved considerable amount of time off Adobe Analytics roll out
• Made a launch of Adobe Target viable across multiple CMS'
• Reduced maintenance staff compared to GTM (~30% less)

Incentivized

• Increased ROI 10x compared to previous solution in first two years
• Improved market share of partner brand ahead of expectation
• Opened up confidence of branching out into new markets internationally

Incentivized