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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Experience Manager

    Score8.5 out of 10
    N/AAdobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A

    WordPress

    Score8.6 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    Adobe Experience ManagerWordPress
    Editions & Modules
    No answers on this topic
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    Adobe Experience ManagerWordPress
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    Adobe Experience ManagerWordPress
    Considered Both Products
    Adobe
    No answer on this topic
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    126 Answers
    95%
    Would buy again
    105 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    99 Answers
    98%
    Delivers good value for the price
    106 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    129 Answers
    95%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    75 Answers
    96%
    Lived up to sales and marketing promises
    92 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    85 Answers
    95%
    Implementation went as expected
    97 Answers
    Features
    Adobe Experience ManagerWordPress
    Security
    Comparison of Security features of Adobe Experience Manager and WordPress
    Feature
    Adobe Experience Manager
    8.4
    38 Ratings
    2% above category average
    WordPress
    8.7
    131 Ratings
    8% above category average
    Role-based user permissions8.438 Ratings8.7131 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Experience Manager and WordPress
    Feature
    Adobe Experience Manager
    8.0
    33 Ratings
    4% below category average
    WordPress
    8.7
    107 Ratings
    14% above category average
    API7.829 Ratings8.997 Ratings
    Internationalization / multi-language8.129 Ratings8.481 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Adobe Experience Manager and WordPress
    Feature
    Adobe Experience Manager
    7.5
    38 Ratings
    2% below category average
    WordPress
    8.3
    137 Ratings
    7% above category average
    WYSIWYG editor7.433 Ratings8.7124 Ratings
    Code quality / cleanliness6.734 Ratings7.0123 Ratings
    Admin section7.034 Ratings8.7135 Ratings
    Page templates7.637 Ratings9.0132 Ratings
    Library of website themes7.326 Ratings6.5134 Ratings
    Mobile optimization / responsive design7.835 Ratings9.0133 Ratings
    Publishing workflow8.135 Ratings8.7128 Ratings
    Form generator7.629 Ratings9.0106 Ratings
    Web Content Management
    Comparison of Web Content Management features of Adobe Experience Manager and WordPress
    Feature
    Adobe Experience Manager
    7.3
    37 Ratings
    1% above category average
    WordPress
    8.6
    135 Ratings
    16% above category average
    Content taxonomy7.731 Ratings8.9115 Ratings
    SEO support7.133 Ratings8.7121 Ratings
    Bulk management7.236 Ratings7.4102 Ratings
    Availability / breadth of extensions7.534 Ratings8.7124 Ratings
    Community / comment management7.130 Ratings9.2124 Ratings
    Best Alternatives
    Adobe Experience ManagerWordPress
    Small Businesses
    Yext
    Score8.9 out of 10
    Umbraco CMS
    Score6.8 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.7 out of 10
    Square Online
    Score7.4 out of 10
    Enterprises
    Progress Sitefinity
    Score6.8 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Experience ManagerWordPress
    Likelihood to Recommend
    8.5
    (85 ratings)
    8.4
    (173 ratings)
    Likelihood to Renew
    8.2
    (6 ratings)
    10.0
    (37 ratings)
    Usability
    8.0
    (50 ratings)
    8.7
    (20 ratings)
    Availability
    8.6
    (5 ratings)
    9.5
    (3 ratings)
    Performance
    8.0
    (5 ratings)
    8.6
    (2 ratings)
    Support Rating
    7.2
    (11 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.7
    (2 ratings)
    9.0
    (10 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    9.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Adobe Experience ManagerWordPress
    Likelihood to Recommend
    Adobe
    I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
    Incentivized
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    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
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    Pros
    Adobe
    • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
    Incentivized
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    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
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    Cons
    Adobe
    • Can sometimes be difficult to troubleshoot bugs/issues as they arise
    • Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
    • While the integration with Adobe target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise
    Incentivized
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    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
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    Likelihood to Renew
    Adobe
    We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
    Read full review
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
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    Usability
    Adobe
    It depends if it is from an administrator point of view or from a business content author point of view. I think from business author point of view the solution is good and with the GEN AI capabilities coming it is doing better and better, however from an administration point of view there are still a lot of improvements to ease the maintenance of user access management and as well as the integration configuration aspect.
    Incentivized
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    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
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    Reliability and Availability
    Adobe
    Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
    Incentivized
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    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Adobe
    With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
    Incentivized
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    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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    Support Rating
    Adobe
    Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
    Incentivized
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    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
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    In-Person Training
    Adobe
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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    Online Training
    Adobe
    No answers on this topic
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Adobe
    Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
    Read full review
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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    Alternatives Considered
    Adobe
    Overall, I prefer AEM as an enterprise site management tool. It allows levels of access control and delegation, while leaving the server management and updates to a specialized team. I do miss the flexibility of being able to search and replace that I have in a WordPress site, and I miss the ability to have one file for redirects like I had in percussion
    Incentivized
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    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
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    Contract Terms and Pricing Model
    Adobe
    Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
    Incentivized
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    Automattic
    No answers on this topic
    Scalability
    Adobe
    No answers on this topic
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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    Professional Services
    Adobe
    The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
    Incentivized
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    Automattic
    No answers on this topic
    Return on Investment
    Adobe
    • too soon to tell on increased conversion rates based on external marketing factors in play but having increased visibility into customer engagement trends will most likely lead to improvement of our conversion rates.
    • There have been productivity gains from the perspective of actually migrating all of our externally managed sites to the same in-house Adobe Experience Manager platform and then being able to utilize those universal components.
    Incentivized
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    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
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    ScreenShots

    Adobe Experience Manager Screenshots

    Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.