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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Experience Manager

    Score8.5 out of 10
    N/AAdobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.N/A

    Wix

    Score8.9 out of 10
    N/AWix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.

    $17

    per month

    Pricing
    Adobe Experience ManagerWix
    Editions & Modules
    No answers on this topic
    Free
    $0
    Light
    $17
    per month
    Core
    $29
    per month
    Business
    $39
    per month
    Business Elite
    $159
    per month
    Offerings
    Pricing Offerings
    Adobe Experience ManagerWix
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Experience ManagerWix
    Considered Both Products
    Adobe
    Chose Adobe Experience Manager
    WordPress is easier to understand and use than AEM, and the cost is less compared to AEM. WordPress is better with iOS and Android, but AEM is better for larger applications.
    Incentivized
    Chose Adobe Experience Manager
    In terms of usability for building sites, Adobe Experience Manager is probably the most difficult, least intuitive tool I've used. However, it does allow for easier multi-site management vs other platforms.
    Incentivized
    Wix
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    126 Answers
    87%
    Would buy again
    27 Answers
    Delivers good value for the price
    93%
    Delivers good value for the price
    99 Answers
    93%
    Delivers good value for the price
    28 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    129 Answers
    84%
    Happy with the feature set
    26 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    75 Answers
    89%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    85 Answers
    93%
    Implementation went as expected
    28 Answers
    Features
    Adobe Experience ManagerWix
    Security
    Comparison of Security features of Adobe Experience Manager and Wix
    Feature
    Adobe Experience Manager
    8.4
    38 Ratings
    2% above category average
    Wix
    -
    Ratings
    Role-based user permissions8.438 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Adobe Experience Manager and Wix
    Feature
    Adobe Experience Manager
    8.0
    33 Ratings
    4% below category average
    Wix
    -
    Ratings
    API7.829 Ratings00 Ratings
    Internationalization / multi-language8.129 Ratings00 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Adobe Experience Manager and Wix
    Feature
    Adobe Experience Manager
    7.5
    38 Ratings
    2% below category average
    Wix
    -
    Ratings
    WYSIWYG editor7.433 Ratings00 Ratings
    Code quality / cleanliness6.734 Ratings00 Ratings
    Admin section7.034 Ratings00 Ratings
    Page templates7.637 Ratings00 Ratings
    Library of website themes7.326 Ratings00 Ratings
    Mobile optimization / responsive design7.835 Ratings00 Ratings
    Publishing workflow8.135 Ratings00 Ratings
    Form generator7.629 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Adobe Experience Manager and Wix
    Feature
    Adobe Experience Manager
    7.3
    37 Ratings
    1% above category average
    Wix
    -
    Ratings
    Content taxonomy7.731 Ratings00 Ratings
    SEO support7.133 Ratings00 Ratings
    Bulk management7.236 Ratings00 Ratings
    Availability / breadth of extensions7.534 Ratings00 Ratings
    Community / comment management7.130 Ratings00 Ratings
    Best Alternatives
    Adobe Experience ManagerWix
    Small Businesses
    Yext
    Score8.9 out of 10
    WebWave
    Score9.5 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.7 out of 10
    10Web
    Score5.1 out of 10
    Enterprises
    Progress Sitefinity
    Score6.8 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Adobe Experience ManagerWix
    Likelihood to Recommend
    8.5
    (85 ratings)
    9.4
    (98 ratings)
    Likelihood to Renew
    8.2
    (6 ratings)
    7.0
    (4 ratings)
    Usability
    8.0
    (50 ratings)
    8.0
    (7 ratings)
    Availability
    8.6
    (5 ratings)
    10.0
    (2 ratings)
    Performance
    8.0
    (5 ratings)
    10.0
    (2 ratings)
    Support Rating
    7.2
    (11 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    8.7
    (2 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    9.5
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Adobe Experience ManagerWix
    Likelihood to Recommend
    Adobe
    I'll answer the second one because I mean, the first one I don't have an issue with. The second scenario is we oftentimes have the need to spin off very small campaign style sites or sites that generate leads but are unbranded and that sort of thing. So that's hard to do in AEM because you have to then create another organization within AEM to do that. And we're talking about sites that are maybe five to 10 pages in size. So we've been investigating Edge, but then that's a different workflow, so we'd have to train people on that. So it would be nice if there was something within the AEM structure that could allow you to do something very similar to Edge, where you make some small micro sites that are not necessarily branded, that you could still host within the platform and not have to retrain everybody on a completely different platform.
    Incentivized
    Read full review
    Wix
    I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.
    Incentivized
    Read full review
    Pros
    Adobe
    • It allows us to scale so that we can make a change on a global footer. And it applies to all of the different property websites. It allows us to set up components and compartmentalize things in a way. The big thing is that it's scalable. And then it also ties into Adobe Analytics and other Adobe products. So we are a complete Adobe shop. Every Adobe product that we can use, we use. I don't think we do it for marketing so much, but for doing target testing and analytics, data scientists are using the same product and so it all speaks.
    Incentivized
    Read full review
    Wix
    • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
    • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
    • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
    • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
    Incentivized
    Read full review
    Cons
    Adobe
    • Can sometimes be difficult to troubleshoot bugs/issues as they arise
    • Sometimes difficult to set up restrictions on how components can be designed to make sure they fit in with existing content
    • While the integration with Adobe target works fairly well, the process can be a bit opaque and hard to understand, making it difficult to troubleshoot when issues arise
    Incentivized
    Read full review
    Wix
    • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
    • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
    • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
    Read full review
    Likelihood to Renew
    Adobe
    We had and still have a fantastic experience using Adobe CQ. Lots of flexibility, great integration with other Adobe products we already use and a powerful technology make it a great fit for our corporate environment. Also as the community grows, it makes it easier to network with other developers and users to get new ideas on how to continue to get the best out of the software.
    Read full review
    Wix
    We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
    Incentivized
    Read full review
    Usability
    Adobe
    It depends if it is from an administrator point of view or from a business content author point of view. I think from business author point of view the solution is good and with the GEN AI capabilities coming it is doing better and better, however from an administration point of view there are still a lot of improvements to ease the maintenance of user access management and as well as the integration configuration aspect.
    Incentivized
    Read full review
    Wix
    Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
    Incentivized
    Read full review
    Wix
    I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
    Incentivized
    Read full review
    Performance
    Adobe
    With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed. Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
    Incentivized
    Read full review
    Wix
    Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
    Incentivized
    Read full review
    Support Rating
    Adobe
    Adobe Experience Manager, in all its capacity, is a great alternative to any other CMS you are using. It helps in rapid development and makes life easier for maintaining the website for multi-language sites. Technical know-how is eliminated at content authoring. Better documentation in terms of live examples with videos would be appreciated.
    Incentivized
    Read full review
    Wix
    As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
    Incentivized
    Read full review
    Implementation Rating
    Adobe
    Depending on your individual needs, It is really quite simple to create an authoring experience for a website that looks really good. I have been part of many implementations and many teams and have seen many projects that were super successful and others that were not implemented well. AEM has room for a lot of flexibility in the implementation process compared to other CMS like SharePoint
    Read full review
    Wix
    Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    Overall, I prefer AEM as an enterprise site management tool. It allows levels of access control and delegation, while leaving the server management and updates to a specialized team. I do miss the flexibility of being able to search and replace that I have in a WordPress site, and I miss the ability to have one file for redirects like I had in percussion
    Incentivized
    Read full review
    Wix
    Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Adobe
    Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it. Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
    Incentivized
    Read full review
    Wix
    No answers on this topic
    Scalability
    Adobe
    No answers on this topic
    Wix
    I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
    Incentivized
    Read full review
    Professional Services
    Adobe
    The professional services team within adobe is one of the best in terms of technical and solutioning knowledge. However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
    Incentivized
    Read full review
    Wix
    No answers on this topic
    Return on Investment
    Adobe
    • too soon to tell on increased conversion rates based on external marketing factors in play but having increased visibility into customer engagement trends will most likely lead to improvement of our conversion rates.
    • There have been productivity gains from the perspective of actually migrating all of our externally managed sites to the same in-house Adobe Experience Manager platform and then being able to utilize those universal components.
    Incentivized
    Read full review
    Wix
    • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
    • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
    Incentivized
    Read full review
    ScreenShots

    Adobe Experience Manager Screenshots

    Screenshot of AEM Forms - Creates an adaptive formScreenshot of AEM Forms - themes libraryScreenshot of AEM Forms - where to create a templateScreenshot of AEM Forms - the interactive communications editorScreenshot of Adobe Experience Manager Sites - document-based authoring enables marketers to create and publish content with familiar tools.Screenshot of Adobe Experience Manager Sites - Universal Editor, an advanced visual editor, empowers marketers to edit and publish content.