Adobe Dynamic Tag Management (discontinued) vs. Hitch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Dynamic Tag Management (discontinued)
Score 10.0 out of 10
N/A
Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.N/A
Hitch
Score 0.0 out of 10
N/A
N/AN/A
Pricing
Adobe Dynamic Tag Management (discontinued)Hitch
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
Adobe Dynamic Tag Management (discontinued)Hitch
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Dynamic Tag Management (discontinued)Hitch
Features
Adobe Dynamic Tag Management (discontinued)Hitch
Security
Comparison of Security features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
10.0
Ratings
22% above category average
Hitch
-
Ratings
Role-based user permissions10.00 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
9.4
Ratings
18% above category average
Hitch
-
Ratings
Tag library9.00 Ratings00 Ratings
Tag variable mapping10.00 Ratings00 Ratings
Ease of writing custom tags10.00 Ratings00 Ratings
Rules-driven tag execution9.00 Ratings00 Ratings
Tag performance monitoring10.00 Ratings00 Ratings
Page load times10.00 Ratings00 Ratings
Mobile app tagging10.00 Ratings00 Ratings
Library of JavaScript extensions7.10 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Adobe Dynamic Tag Management (discontinued)
7.6
Ratings
5% below category average
Hitch
-
Ratings
Event tracking10.00 Ratings00 Ratings
Mobile event tracking10.00 Ratings00 Ratings
Data distribution management7.00 Ratings00 Ratings
Universal data layer10.00 Ratings00 Ratings
Automated error checking1.00 Ratings00 Ratings
User Ratings
Adobe Dynamic Tag Management (discontinued)Hitch
Likelihood to Recommend
10.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
5.0
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe Dynamic Tag Management (discontinued)Hitch
Likelihood to Recommend
Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.
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Pros
  • Manage web analytics tags!
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Cons
  • Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
  • Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.
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Likelihood to Renew
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
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Usability
It is easy to use at a basic level, however without JavaScript resource you will struggle.
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Support Rating
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
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Implementation Rating
It was quite seamless with the outstanding support from our Adobe account manager.
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Alternatives Considered
The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
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Return on Investment
  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
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ScreenShots