Adobe Dynamic Tag Management (discontinued) vs. Funnel IQ

Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.

Incentivized

I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.

Incentivized

• Manage web analytics tags!

• Configurable Revenue Dashboard
• Configurable Alert and Notifications
• Incident tracking and actions

Incentivized

• Single Page Applications: While it's greatly improved over the years, being able to accurately target certain actions on single page applications. In particular, applications built on React are difficult. The addition of a hash change trigger was quite useful, but more is definitely needed.
• Data Elements: Great new tool, but I need it to be easier to create. I'm not an inherently technical individual, and the main benefit of tag management is reducing the need for technical people.

Incentivized

• Improvable loading times.
• Limited data export options.
• No integration with some languages.
• Occasional connection failures.

Incentivized

As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.

It is easy to use at a basic level, however without JavaScript resource you will struggle.

The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.

Incentivized

Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.

The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.

Incentivized

It was quite seamless with the outstanding support from our Adobe account manager.

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.

Incentivized

if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.

Incentivized

• Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
• From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.

Incentivized

• Real time insights generation.
• Improved revenue growth.
• Data integration across different softwares involved, in our revenue generation operations.

Incentivized