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Adobe Customer Journey Analytics B2B Edition vs. OpenText Core Experience Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
OpenText Core Experience Insights
Score 6.8 out of 10
N/A
OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting, tracks customer events and adds analytics and visualization for better customer experiences. The vendor states that with Core Experience Insights, marketers can better manage the customer journey from engagement…N/A
Pricing
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Editions & Modules
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Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
Community Pulse
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
User Ratings
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Likelihood to Recommend
-
(0 ratings)
6.6
(0 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionOpenText Core Experience Insights
Likelihood to Recommend
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OpenText Core Experience Insights is suited for 1. Tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 2. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval. 3. Automated extraction and classification of information from unstructured text and insight generation.
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Anonymous
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Pros
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  • It utilizes data sets specifications to map the sequence of customer interactions effectively.
  • It captures and tracks events data across multiple channels i.e. Exstream and teamsite.
  • The dashboard displays the journey interaction performance so well that we are able to visualize, adjust and optimize the journeys.
Russell Pabon | TrustRadius Reviewer
Russell Pabon
Digital Marketing Manager
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Cons
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  • voice and contact center
  • analytics and ai
  • processes and collaboration
Verified User
Anonymous
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Alternatives Considered
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OpenText Core Experience Insights is less pricy than Adobe Marketing Cloud suite but it offers fewer functionalities. OpenText Core Experience Insights is one of the best solutions for companies on a budget and that want to monitor campaigns or performance on traditional channels.
Verified User
Anonymous
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Return on Investment
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  • Return on Investment due to manual processes
  • Analytics have improved our sales score
  • Increased revenue due to predictive analytics
Verified User
Anonymous
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ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.