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Adobe Customer Journey Analytics B2B Edition vs. Microsoft Dynamics 365 Customer Insights

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
Microsoft Dynamics 365 Customer Insights
Score 8.3 out of 10
N/A
Microsoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.
$1,500
per tenant, per month (includes 100,000 profiles)
Pricing
Adobe Customer Journey Analytics B2B EditionMicrosoft Dynamics 365 Customer Insights
Editions & Modules
No answers on this topic
Dynamics 365 Customer Insights
from $1,500
per tenant, per month (includes 100,000 profiles)
Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionMicrosoft Dynamics 365 Customer Insights
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
Community Pulse
Adobe Customer Journey Analytics B2B EditionMicrosoft Dynamics 365 Customer Insights
User Ratings
Adobe Customer Journey Analytics B2B EditionMicrosoft Dynamics 365 Customer Insights
Likelihood to Recommend
-
(0 ratings)
8.8
(0 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionMicrosoft Dynamics 365 Customer Insights
Likelihood to Recommend
No answers on this topic
Customer [behavior] in your company website or app
Verified User
Anonymous
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Pros
No answers on this topic
  • Centralize customer data
  • Help us understand client's behavior
  • Efficient and reliable information
Verified User
Anonymous
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Cons
No answers on this topic
  • Difficult to integrate with other microsoft tools
Verified User
Anonymous
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Alternatives Considered
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I believe this is the only product I have used in this category. I've used different CRM platforms (Microsoft Dynamics, HubSpot, Salesforce); however, none of these stack up against Microsoft Dynamics 365 Customer Insights. Information in CRM is more informational than insightful and customer-driven. CRM [has] been used more to house client data and not in any reports that are beneficial.
Verified User
Anonymous
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Return on Investment
No answers on this topic
  • Great customer activities tracking.
  • Creating invoices is quick.
  • Profitable marketing reports creation has improved.
Cedeno Amanda | TrustRadius Reviewer
Cedeno Amanda
.NET Software Engineer
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ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.