TrustRadius

Adobe Customer Journey Analytics B2B Edition vs. HockeyStack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Customer Journey Analytics B2B Edition
Score 0.0 out of 10
N/A
Launched in June of 2025, Adobe Customer Journey Analytics B2B Edition gives marketing sales teams actionable insights that let them optimize customer experiences, expand the sales pipeline, and drive strategic growth across the buyer’s journey.N/A
HockeyStack
Score 8.0 out of 10
N/A
HockeyStack is a SaaS analytics platform that unites marketing, revenue and product data, so that marketing & growth teams understand the drivers of product engagement and high quality leads, and increase revenue faster than ever.
$0
Pricing
Adobe Customer Journey Analytics B2B EditionHockeyStack
Editions & Modules
No answers on this topic
Free
$0
Accelerate
$99
Boost
$249
Offerings
Pricing Offerings
Adobe Customer Journey Analytics B2B EditionHockeyStack
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact Adobe for pricing information.—
More Pricing Information
User Ratings
Adobe Customer Journey Analytics B2B EditionHockeyStack
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
Adobe Customer Journey Analytics B2B EditionHockeyStack
Likelihood to Recommend
No answers on this topic
we need to analyze how users interact with our product page and we also need to know more than that, related to funnels and goals: which types of users are converting the best, where are users dropping off, etc. Helps us focus on our target audience. Overall, Software like this cannot really be criticized. The team releases so many features and keeps adding more to their roadmap. Some minor bugs may appear here and there, but the team quickly resolves them. As I mentioned earlier, lacks a few features compared to Google Analytics but not the major ones.
Romi Kalathiya | TrustRadius Reviewer
Romi Kalathiya
App/Game Designer | UI/UX & Prototype Expert | Motion Graphics | Video Editor | GIF | JSON
Read full review
Pros
No answers on this topic
  • No more third party cookies so perfect for GA alternative
  • Automatic Event Tracking for all Users, Goals, Audiences
  • Clean UI and easy setup
  • Doesn't require you to have a coding knowledge
Romi Kalathiya | TrustRadius Reviewer
Romi Kalathiya
App/Game Designer | UI/UX & Prototype Expert | Motion Graphics | Video Editor | GIF | JSON
Read full review
Cons
No answers on this topic
  • Not as sophisticated and loved as google analytics
  • lacks some features compared to google analytics again
  • Survey feature is add on and have to pay extra
Romi Kalathiya | TrustRadius Reviewer
Romi Kalathiya
App/Game Designer | UI/UX & Prototype Expert | Motion Graphics | Video Editor | GIF | JSON
Read full review
Alternatives Considered
No answers on this topic
No use of cookies and ease to set up was the first thing that attracted us to HockyStacks. For new startups and small business developers, we found the pricing better.
Romi Kalathiya | TrustRadius Reviewer
Romi Kalathiya
App/Game Designer | UI/UX & Prototype Expert | Motion Graphics | Video Editor | GIF | JSON
Read full review
Return on Investment
No answers on this topic
  • Easy setup and clean UI/UX - saves time and money in implementation
  • Increased our app downloads with better target audience detection
Romi Kalathiya | TrustRadius Reviewer
Romi Kalathiya
App/Game Designer | UI/UX & Prototype Expert | Motion Graphics | Video Editor | GIF | JSON
Read full review
ScreenShots

Adobe Customer Journey Analytics B2B Edition Screenshots

Screenshot of Account Based Marketing Engagement using the Journey Canvas feature. Effective Account Based Marketing requires a deep understanding of the buying journey at the account level to determine the most impactful marketing activities to drive deal closer. Identify which experiences - both online and offline - are most impactful in driving closed opportunities. Journey canvas maps every interaction across accounts, buying groups, opportunities, campaigns and channels for clarity on what's working and what isn't. The Journey Canvas feature in CJA B2B Edition lets users see a detailed path for a specific high value account or buying group, including all known online and offline interactions. And users can contextualize key events, such as an MQL trigger and an Opportunity creation. Plus, Sales Development Reps can see the interaction history for specific accounts before outreach, allowing for highly relevant conversations.Screenshot of Cohort Segmentation. This identifies key groups of buyers to publish to CDP for activation in paid media, personalization or email orchestration. Cohort tables lets users group B2B entities - Accounts, Opportunities, Buying Groups - based on a shared starting point and track their progress across pipeline stages over time. By analyzing behavior patterns of buying groups, marketing and sales teams can understand the time to reach key milestones in the buying journey and determine which marketing efforts lead to faster pipeline progression.Screenshot of In-Person Events. The impact of in-person event attendance can be optimized by reporting on engaged accounts and viewing activity across multiple in-person events. Flow lets you visualize the paths accounts and buying groups take between key interactions or stages over time. Understanding what behaviors led to a key milestone, such as registering for an in-person event or flagging a lead as an MQL, helps both marketing and sales teams understand the most influential experiences that lead to conversion. For in-person events, the steps leading up to registration may include previous in-person event attendance, as well as digital experiences such as downloading white papers and case studies.Screenshot of Sales Stage Progression. The fallout report in CJA B2B Edition gives you sales funnel insights by letting you visualize conversion and drop off rates between predefined steps in a sequential journey. The fallout report can answer key questions around which steps in the sales stages caused the most drop off towards deal close.

HockeyStack Screenshots

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