comScore Digital Analytix (discontinued) vs. Fullstory

DAx has the features, very advanced features (mentioned later) that a power user needs, and is highly customizable, but doesn't require software or hardware ownership. For those capabilities that are not currently there, the customer reporting team often finds a workable solution that we can present to our client.
For the more basic users and executives, the dashboard often meets their needs; else the report tab can help with quick access to metrics that have already been built by analysts.
Lastly, the level of complex analysis in the tool still impresses. You can analyze web events at the event level, visit level and visitor level. You can apply filters at the report level (for all three - event, visit and visitor) or metric level (again for all three levels). On top of that, they have a concept of scope and rules which, combined with the 3 levels, can really allow a power analyst to ask just about any question and get an answer.

It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.

Incentivized

• In working for an innovative company that is constantly evolving, it is important to use a product that can accommodate new products and offerings.

• Tracks users' online experiences from start to finish.
• Makes it easy to share a customer's experiences with the rest of my team.
• Allows me to use different methods to find evidence of a customer's experience.
• Shows page insights via segmentation that help me know where to improve my site.
• Tracks error clicks and dead clicks for quick insights into site improvements.
• Integrates with HelpScout for easy access to customer problem-solving.

Incentivized

• An interface for the more basic user that is similar to a Google Analytics or other web analytics tool. One that allows quick viewing of key high level metrics with drill down capability and/or lead to similar reports for further analysis with just a click.
• Of course I haven't see a tool do this well in the UI yet, but a hover over data dictionary for metrics and dimensions and link to a pop-up with a more detailed business and technical description. Should be a attribute of a new metric or dimension and editable by admins. As opposed to having to maintain a data dictionary separately.

• Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
• When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
• It would be nice to be able to save flagged sessions and annotations under my profile to reference later

Incentivized

Overall, quite satisfied with the product. There is a lot of potential with this vendor considering their drive to support as many platforms as possible. There were setbacks and a few negatives, but that's to be expected with any vendor. Hopefully, as comScore continues to flesh out Digital Analytix and take into consideration user feedback, we should see more and more regular improvements to the tool

The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors

Incentivized

Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product

Incentivized

We've never had issues with availability

Incentivized

It seems the performance is really good and always loads quickly

Incentivized

Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app

Incentivized

I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).

Incentivized

I have proficiency with Google, Adobe and IBM (formerly Unica's) enterprise offerings. For companies primarily interested in basic reporting, managing a lot of users with very similar needs, and who don't necessarily have the in-house manpower or expertise to build a lot of reporting from scratch Google and Adobe's offerings can typically be safer choices. comScore and Unica offer a more advanced, analyst friendly tool that can be essential for targeted marketing and for a more flexible implementation and can still do all the things that their competitors can do - if you're satisfied with the learning curve for basic users, the advanced capabilities of comScore make this a very worthwhile tool for a digital business.

Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.

Incentivized

Full story was easy to scale with the growth of our teams and organisation

Incentivized

• My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.

• We reduced our payment error rate by 20% using FullStory.
• Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
• We decreased the time to A/B testing insights by 50%.
• We can usually visualize a production issue via FullStory within 10 minutes.

Incentivized