Adobe Commerce Intelligence vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Commerce Intelligence
Score 9.7 out of 10
N/A
Adobe Commerce Intelligence (formerly Magento BI) is an ecommerce analytics solution that provides data pipeline, warehouse and visualization capabilities. It was acquired by Magento, and is now owned and supported by Adobe.N/A
Looker
Score 8.5 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Adobe Commerce IntelligenceLooker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Commerce IntelligenceLooker
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe Commerce IntelligenceLooker
Features
Adobe Commerce IntelligenceLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Adobe Commerce Intelligence
-
Ratings
Looker
8.3
Ratings
2% above category average
Pixel Perfect reports00 Ratings7.90 Ratings
Customizable dashboards00 Ratings8.90 Ratings
Report Formatting Templates00 Ratings8.30 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Adobe Commerce Intelligence
-
Ratings
Looker
8.4
Ratings
4% above category average
Drill-down analysis00 Ratings8.10 Ratings
Formatting capabilities00 Ratings7.80 Ratings
Integration with R or other statistical packages00 Ratings8.70 Ratings
Report sharing and collaboration00 Ratings9.10 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Adobe Commerce Intelligence
-
Ratings
Looker
8.7
Ratings
5% above category average
Publish to Web00 Ratings8.30 Ratings
Publish to PDF00 Ratings9.00 Ratings
Report Versioning00 Ratings8.50 Ratings
Report Delivery Scheduling00 Ratings9.10 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Adobe Commerce Intelligence
-
Ratings
Looker
6.9
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.00 Ratings
Location Analytics / Geographic Visualization00 Ratings8.00 Ratings
Predictive Analytics00 Ratings4.60 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Adobe Commerce Intelligence
-
Ratings
Looker
8.2
Ratings
3% below category average
Multi-User Support (named login)00 Ratings8.70 Ratings
Role-Based Security Model00 Ratings8.10 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.00 Ratings
Report-Level Access Control00 Ratings8.10 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Adobe Commerce Intelligence
-
Ratings
Looker
6.1
Ratings
25% below category average
Responsive Design for Web Access00 Ratings7.40 Ratings
Mobile Application00 Ratings5.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.20 Ratings
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Score 8.5 out of 10
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User Ratings
Adobe Commerce IntelligenceLooker
Likelihood to Recommend
9.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
9.0
(0 ratings)
8.8
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
6.0
(0 ratings)
Support Rating
9.0
(0 ratings)
8.8
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Adobe Commerce IntelligenceLooker
Likelihood to Recommend
If you have multiple sources of data that you need to compile into one to cross report, this is a good tool to do that. The connections of those data sources definitely need an expert, so keep that in mind. Also keep in mind, that if you are starting from square 0 on database queries and reporting, there will be a learning curve. I think once you have the base knowledge though, RJ Metrics is relatively intuitive, has a nice UI, and most importantly, allows us to build the reports that we need with confidence that the information included in the reports is up to date and correct.
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When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred
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Pros
  • It is relatively easy to manipulate the time period in which you want to see your report. This is important for our business because we are constantly analyzing sales month over month, quarter over quarter, and year over year. RJ makes it easy to toggle between these time ranges on the same report.
  • The visualizers available for reports are what you would expect out of a product like this. You have the ability to view your results in tables and a multitude of charts.
  • The ability to customize dashboards and rearrange reports quickly is great and intuitive!
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  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
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Cons
  • Educational videos and tutorials must be more simpler and more understandable language with subtitles
  • There should be the ability to select graphic diagrams with different shapes and graphs
  • The basic features of the Essential Paln can be increased with the current price so that startup companies can better use the features of this platform.
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  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Likelihood to Renew
No answers on this topic
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
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Usability
In addition to its features, it has made the Magento Commerce platform much better, more functional, and smarter, and through Magento BI dashboard they know very well what reports have been sent and all our business tools are summarized in one business platform. The ability to share report results is very popular and useful, and you can share content with anyone anywhere in the world.
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Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
No answers on this topic
No objections
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Performance
No answers on this topic
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
The very strong and knowledgeable support team and great help forums and documents, any questions and cases will be answered immediately or checked through tickets and resolved quickly. It is also possible to send comments and changes. Or our team , fast response and after-sales cooperation of the service company is always more than the product itself and its quality, and we want the service and support to support our interests.
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Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
No answers on this topic
Very satisfied, easy to implement
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Alternatives Considered
The advantage of Magento BI is easier compatibility and adaptation with Adobe platforms and easier installation, configuration and customization with Mojto Store Builder and its various caskets, and I am very satisfied with it now and in every way I think it is a very good platform for integration in reporting.
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In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.
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Return on Investment
  • Very comprehensive and complete reports that give us a lot of information about the customer
  • Easy integration and features of pulling data directly from our recorded customer database
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  • Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
  • The reports help us unravel the story of our users and how they are sifting through our pages.
  • Our clients enjoy seeing the numbers to understand better what stands out on their sites.
  • The reports have helped us see what campaigns are working and where we need to tweak things.
  • The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.