Adobe Captivate vs. HubSpot Academy

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Captivate
Score 6.8 out of 10
N/A
Adobe Captivate is an elearning authoring and course design tool (or LCMS). It supports mobile HTML5 content. Captivate’s users are commonly midsized businesses to enterprises. Adobe Captivate includes some prebuilt assets as well as customizable workflows.
$33.99
per month
HubSpot Academy
Score 8.7 out of 10
N/A
HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals. This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.N/A
Pricing
Adobe CaptivateHubSpot Academy
Editions & Modules
Subscription
$33.99
per month
Student & Teacher Edition
$399
one-time fee
Upgrade
$499
one-time fee
Pereptual License
1,299
one-time fee
No answers on this topic
Offerings
Pricing Offerings
Adobe CaptivateHubSpot Academy
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe CaptivateHubSpot Academy
Features
Adobe CaptivateHubSpot Academy
Learning Management
Comparison of Learning Management features of Product A and Product B
Adobe Captivate
9.1
Ratings
7% above category average
HubSpot Academy
8.9
Ratings
4% above category average
Course authoring8.00 Ratings9.00 Ratings
Course catalog or library9.00 Ratings8.30 Ratings
Player/Portal8.00 Ratings8.80 Ratings
Learning content9.00 Ratings8.20 Ratings
Progress tracking & certifications9.00 Ratings8.90 Ratings
Learning reporting & analytics9.00 Ratings10.00 Ratings
Social learning10.00 Ratings9.00 Ratings
Gamification8.00 Ratings00 Ratings
eLearning Content
Comparison of eLearning Content features of Product A and Product B
Adobe Captivate
8.4
Ratings
1% below category average
HubSpot Academy
8.0
Ratings
5% below category average
Multi-Lingual Support7.00 Ratings00 Ratings
Structured Learning10.00 Ratings7.90 Ratings
Historical Metrics8.00 Ratings00 Ratings
Cloud-Based Content10.00 Ratings7.80 Ratings
Automation & Integration7.00 Ratings7.70 Ratings
Course Searches00 Ratings8.60 Ratings
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Adobe CaptivateHubSpot Academy
Small Businesses
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Score 9.6 out of 10
Medium-sized Companies
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Score 9.9 out of 10
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Score 9.9 out of 10
Enterprises
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Score 9.9 out of 10
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Score 9.9 out of 10
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User Ratings
Adobe CaptivateHubSpot Academy
Likelihood to Recommend
9.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
9.0
(0 ratings)
Usability
8.0
(0 ratings)
8.5
(0 ratings)
Availability
1.8
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
5.8
(0 ratings)
-
(0 ratings)
Implementation Rating
2.7
(0 ratings)
-
(0 ratings)
Configurability
5.5
(0 ratings)
-
(0 ratings)
Ease of integration
8.6
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
Adobe CaptivateHubSpot Academy
Likelihood to Recommend
Adobe Captivate is well suited for software training. Even though we do not use the software simulation recording feature, we simulate the environment with screenshots and then roundtrip into Photoshop to make edits to a screenshot For example, they added 3 new fields and it affects 25 different slides in the course. I dummy up the 3 new fields in Photoshop, copy the layers with the new fields, flatten and save the screenshot and it's instantly updated in Abode Captivate. I then locate the next slide that needs the same new fields added and round trip into Photoshop and then I just select Paste in Place and flatten and save. The alignment is perfect and the screenshots never leave Adobe Captivate. I had a course that I had to do this to with about 25 slides and it was easy peasy.
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[HubSpot Academy is] just a great tool for everyone who wants to grow at their Marketing, Sales, or customer success career. Their courses are very detailed in information, their teachers are the best in the industry, and it's just easy to take some time and learn. I have enjoyed it a lot.
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Pros
  • Easy learning curve. Captivate makes it easy for a new user to pick it up and understand where to begin. Adobe, in general, does this very well and Captivate is no exception. When you begin using Captivate, many of the tasks to create a video come naturally as things are laid out in a way that makes sense.
  • Embedding with LMS (Learning Management Systems). Adobe has made it very easy to deploy your produced video to any of the popular LMS's available. Captivate also gives you a very easy way of including a SCORM score for any quizzes that must be passed at the end of the video in order to proceed to the next video.
  • Capturing Audio has never been easier. With Captivate you can easily add voice-over audio that you can record directly inside of Captivate, or import a pre-recorded audio clip. You can import sounds from other sources for effects in the video and Captivate already includes all of the commonly used sounds for mouse-clicks, error sounds, etc.
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  • Marketing and sales tips that can be implemented right away
  • Virtual learning environment that offers flexibility
  • Certified training respected in the sales vertical
  • Free to those who use HubSpot CRM
  • Clear, concise courses
  • Expanded library of sales and marketing courses
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Cons
  • Templates. There seem to be "themes," but Adobe Captivate has a terrible time saving any sort of object preferences which makes it really difficult when a set of courses need to follow branding guidelines. I have to create a basic course and set up all my colors and whatnot and start every course using that.
  • Ease of use. It is like pulling teeth sometimes to get Adobe Captivate to do things. You may be able to get it to do it, but it'll be like a dozen or more steps which make creating courses incredibly tedious.
  • A bigger focus on software simulation. Adobe Captivate isn't designed for simulation, I get that, and I am happy it does as much as it does. However, it could be better to capture actions and things within a program. For instance, click and drag options and hot-key combinations.
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  • [I feel] they could expand the lessons to more real-world examples and ideas to take the learning further
  • [I believe] the ability to go back on a question in the exam would be nice
  • New courses that go more in depth on a certain topic, with homework and ideas to try
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Likelihood to Renew
We have hundreds of courses that were created in Adobe Captivate. It will take us a while to convert to Articulate. We'll need a license for another year and/or until Adobe comes out with a true update to the software.
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The platform is free, nothing to renew
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Usability
Adobe Captivate does take some getting used to. There are features that are much more convoluted than they need to be, but overall it is a great product with a some excellent features. Being in a pretty small market, Adobe Captivate and Articulate Storyline dominate the space. They are not the same software, but allow for eLearning authoring. Each has their benefit and their downside, but, for me, Adobe Captivate edges out Storyline.
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For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.
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Support Rating
It is difficult to get in touch with Adobe Captivate support. With a seemingly limited number of resources, mostly outsourced, getting in contact with someone to help troubleshoot an issue is challenging. Typically wait times are long, and the desired path to resolution is to use an existing knowledge base or a self-help guide. It is certainly not a user-friendly experience.
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No answers on this topic
Implementation Rating
I'm only aware of the problems Adobe Captivate had with SumTotal LMS and Upside LMS, requiring extensive contact with both internal and external support staff to fix the problems. We had no problems at all with Articulate.
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No answers on this topic
Alternatives Considered
While Captivate has some awesome niche features for some circumstances, currently it cannot beat the ease of use with Storyline. Whether it's content, variables, quizes, etc. things are just "easier" in Storyline. Even something as simple as triggering an event when the timeline reaches a certain point. We continue to keep Captivate and Storyline because we're hoping it Captivate will continue building its integration with other Adobe apps and become our and the industry standard.
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HubSpot Academy is great for training on the HubSpot CRM. Like stated in pervious questions, it is very simple and easy to use. It is the best way to train for using HubSpot because there are videos and practices for every topic like email marketing, workflows, etc. I personally think HubSpot is much more user friendly than Salesforce. However, we do use both and like both for different reasons but I think HubSpot is simpler to use.
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Return on Investment
  • Adobe Captivate has allowed our instructors to engage students in ways we never have before.
  • Instructors who have used Adobe Captivate in our organization have reported higher levels of engagement with their courses and their students, theoretically leading to improved assessment of student performance.
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  • Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
  • Provided more standard and robust training to new hires, allowing for more consistent customer experience
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ScreenShots