Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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iContact Pro Select
Score 6.4 out of 10
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iContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Vocus is well-suited for press release posting via Vocus’ PRWeb subsidiary. Vocus is also great for social media such as Facebook promotions e.g: sign-up pages, sweepstakes, and fan offers. However, I did not like that "buying signals” draws on Twitter only. Vocus was well-suited where user rights are organized around “profiles”, which might relate to a company, brand, or product line. This approach made sense for our small business. However, since users are either assigned to a profile or not, there does not appear to be finer divisions of rights for specific features
What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
Vocus works very well for a variety of business sizes. It is also well-suited for both mobile (iOS and Android) and PC platforms. These reports are comprehensive:
Campaign Performance Reports
Email Performance Reports
Landing Page Performance Reports
Web Analytics
In addition, they also offer great technical support and a lot of resources such as white papers, blog, and tips and hints
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I selected Adobe Campaign for my email marketing purpose.
I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
Adobe Campaign has boosted our ROI, with a 700% increase in the last month of using the service. These results are very favorable, and we will continue to use the service.
Adobe Campaign makes it easy to calculate the proposed ROI on a monthly basis, as it constantly lets us evaluate and compare the growth of our earnings in relation to previous ones.
