Adobe Analytics vs. Piano Analytics

Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.

Incentivized

When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.

Incentivized

• eVars (love, wish there was more but I heard they are unlimited in AJA)
• Projects. The transition from Reports to Projects was easier for me to navigate than I thought it was going to be.
• Adobe Templates. Again with the love. Nothing helps me more than copying a template and then deconstructing it to see how it works and reconstruct to how I want it to be.

Incentivized

• It assists with following the conduct of clients when we make item developments.
• AT Internet is utilized to break down the conduct of workers on another web and Android application project.
• It is an investigation device, that empowers us to see client ventures, screen advanced KPIs, and once again use the information for promoting purposes.

• Our site has about 250,000 definitions pages on dictionary.com. We've got about 150,000 synonym pages across the source.com. So very high volume of pages. As you can imagine, most of these are pretty low traffic. You've got maybe that top 5%, 10% are really driving a huge amount of traffic, but then you have all these really obscure things out there. There's still a lot of important information you can get there and oftentimes in our Adobe Analytics reporting suite, it'll kind of bundle things at low traffic at a pretty low threshold for us to get to. So that can be a limitation when we're trying to do some really detailed keyword analysis. The way we've gotten around that is we make use of the data feed and the export. So we make the data available to our analyst in more of that raw state. So when they really do need to truly get into that weeds data, we don't run into that low traffic limitation.

Incentivized

• Not so easy to make difference between users who are inside the company and those who come from other entities.
• Some concept such as "taux de rebond" are not so easily explained.
• Not so easy to rename the name of the pages consulted. For instance, if I have tagged a page as "Landing Page" but afterward I feel the name as misleading, I must ask my IT to change the name (ie "Home Page") but can't do it myself.

Incentivized

• New pricing models are very expensive compared to old pricing model, even though it includes several additional tools, most of which seem to be beneficial
• Horrible support experience despite working with escalation teams to try and resolve
• Several bugs in recent releases which remain unresolved for many months at a time

I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.

Incentivized

Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.

Incentivized

Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.

Incentivized

I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.

Incentivized

I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.

Incentivized

Overall, Adobe's servers seem responsive. Like any
large-scale SAS provider, they can have occasional slowdowns where, I
presume, a node is not available and other servers get bogged down with
the user load. I have noticed this with both large and small data sets
and reports.

On that note, Adobe Analytics can take a long time to run reports and pull various data points, depending on the period of time, number of metrics and segments applied. As you create reports, particularly in Workspace, the data are pulled in real-time while you're creating the report. This can often cause issues while trying to drag more metrics into the interface when certain elements of a table are grayed out because data is being pulled in.The more data points and segments involved, the longer it takes to update. When you look at larger windows of time, it takes even longer. If one were to compare to Google Analytics or one of the open source products like Piwik or Motomo, Adobe seems much slower. However, Adobe also supports far more variables than other web analytics products.

Incentivized

All excel reports are downloaded very quickly, even if the query is more than 20 000 lines.

Incentivized

I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.

I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.

Incentivized

It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.

Incentivized

The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

No online training

Incentivized

It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!

The support team helps us to implement AT Internet.

Incentivized

Historically I've looked at a lot of different products. More recently I'd say Mamo and Google Analytics. Those are probably the two big ones that I've seen around, so yeah. It's more feature rich. It provides more dimensions, more breakdowns, and it also scales data better

Incentivized

AT Internet suited our business needs at the best value. Adobe Analytics wasn't user friendly for non-technical employees, Google Analytics (free and premium) provided significant limitations in reporting and customization, and IBM Digital Analytics had limitations on the amount of API calls and dashboard reports you can create. Webtrends was very interesting, but we felt it was a lot of design without the same amount of value. None of these tools produced real-time data that could be reported on right away, some tools had data that you could view real-time but it wasn't in reports until 30 minutes later, or the closest thing to real-time was a 30-minute delay. AT Internet had a 4-minute delay which was crucial to our business needs. AT Internet also had the best recommendations for support, without a monthly service hour requirement, and with very responsive account managers.

My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.

Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.

Incentivized

Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.

Incentivized

• Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
• We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
• We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.

Incentivized

• Editors are able to take far more rapid decisions. This has helped drive continuous double-digit growth in RTÉ online consumption.
• It is enabling big data analytics projects which can benefit curation and service enhancement.
• Key business user tools are easy to use, aiding productivity.

Incentivized