AdEspresso by Hootsuite vs. StackAdapt

The companies with fewer staff to manage ads and that need an all-in-one solution for ad management. It's not for niche companies. If you have a more general purpose company and product, AdEspresso by Hootsuite allows you to easy scale for ads and testing.

Incentivized

Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.

Incentivized

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
• Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
• Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.

Incentivized

• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

• There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
• Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
• The reporting UI is definitely clunky and unintuitive.

Incentivized

The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great

Incentivized

It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.

Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt

Incentivized

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.

Incentivized

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized

• For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
• Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.

Incentivized