Trapit vs. Curata

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Trapit
Score 0.0 out of 10
N/A
Trapit and Addvocate merged in December of 2014 (along with raising $10 million in Series B funding) to form a combined content marketing, employee advocacy, and social selling platform. Primarily this means Trapit's content discovery and curation features will now benefit from Addvocate's social promotion, boosting, brand enhancement capabilities.N/A
Curata
Score 8.0 out of 10
N/A
Curata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…
$699
per Instance (no seat limits)
Pricing
TrapitCurata
Editions & Modules
No answers on this topic
Curata Software
$699
per Instance (no seat limits)
Offerings
Pricing Offerings
TrapitCurata
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
More Pricing Information
Community Pulse
TrapitCurata
Features
TrapitCurata
Content Creation
Comparison of Content Creation features of Product A and Product B
Trapit
-
Ratings
Curata
8.3
Ratings
3% above category average
Ideation00 Ratings8.00 Ratings
Approval workflows00 Ratings8.00 Ratings
Content collaboration00 Ratings9.00 Ratings
Content calendar00 Ratings8.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Trapit
-
Ratings
Curata
8.0
Ratings
1% below category average
Content hub00 Ratings8.00 Ratings
Embedded CTAs00 Ratings8.00 Ratings
Content distribution00 Ratings8.00 Ratings
Content promotion00 Ratings8.00 Ratings
Content automation00 Ratings8.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Trapit
-
Ratings
Curata
8.3
Ratings
6% above category average
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings9.00 Ratings
Campaign optimization dashboard00 Ratings8.00 Ratings
Competitive analytics00 Ratings8.00 Ratings
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TrapitCurata
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Score 8.6 out of 10
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User Ratings
TrapitCurata
Likelihood to Recommend
-
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
TrapitCurata
Likelihood to Recommend
No answers on this topic
I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
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Pros
No answers on this topic
  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.
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Cons
No answers on this topic
  • more subscription plans as not all people need all features.
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Likelihood to Renew
No answers on this topic
For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
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Alternatives Considered
No answers on this topic
We closely considered Rallyverse before deciding on Curata. Rallyverse had superior social sharing capabilities, but Curata's microsite and email newsletter features plus the infinite content source and feed search capabilities far outweighed what Rallyverse has to offer at this time. We are very happy with our decision
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Return on Investment
No answers on this topic
  • It automatically finds and curates content so I can focus on other aspects of content creation.
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ScreenShots

Curata Screenshots

Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.