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AddThis (discontinued) vs. OptinMonster

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AddThis (discontinued)

    N/AN/AAddThis was a suite of free downloadable tools and buttons used to create engagement on a website. AddThis was acquired by Oracle in 2016, and effective as of May 31, 2023 the service is no longer supported or offered.

    $0

    OptinMonster

    Score9.9 out of 10
    N/AOptinMonster is an ecommerce popup builder and conversion tool from Wordpress plugin specialist Awesome Motive headquartered in Florida.

    $7

    per month (billed annually)

    Pricing
    AddThis (discontinued)OptinMonster
    Editions & Modules
    No answers on this topic
    Basic
    $7
    per month billed annually
    Plus
    $19
    per month billed annually
    Pro
    $29
    per month billed annually
    Growth
    $49
    per month billed annually
    Offerings
    Pricing Offerings
    AddThis (discontinued)OptinMonster
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    AddThis (discontinued)OptinMonster
    Likelihood to Recommend
    -
    (0 ratings)
    9.3
    (2 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    AddThis (discontinued)OptinMonster
    Likelihood to Recommend
    Discontinued Products
    No answers on this topic
    Awesome Motive
    OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
    Incentivized
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    Pros
    Discontinued Products
    No answers on this topic
    Awesome Motive
    • Lots of pre-designed campaigns to choose from that are fully customizable.
    • Customizable CSS for each campaign is built in.
    Incentivized
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    Cons
    Discontinued Products
    No answers on this topic
    Awesome Motive
    • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
    • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
    Incentivized
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    Usability
    Discontinued Products
    No answers on this topic
    Awesome Motive
    It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
    Incentivized
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    Support Rating
    Discontinued Products
    No answers on this topic
    Awesome Motive
    They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
    Incentivized
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    Alternatives Considered
    Discontinued Products
    No answers on this topic
    Awesome Motive
    We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
    Incentivized
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    Return on Investment
    Discontinued Products
    No answers on this topic
    Awesome Motive
    • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
    • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
    Incentivized
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    ScreenShots