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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdDataExpress

    Score7.3 out of 10
    Small Businesses (1-50 employees)
    AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data…N/A

    D&B Hoovers

    Score8.2 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    AdDataExpressD&B Hoovers
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdDataExpressD&B Hoovers
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    AdDataExpressD&B Hoovers
    Prospecting
    Comparison of Prospecting features of AdDataExpress and D&B Hoovers
    Feature
    AdDataExpress
    6.8
    2 Ratings
    13% below category average
    D&B Hoovers
    8.3
    98 Ratings
    7% above category average
    Advanced search8.01 Ratings8.294 Ratings
    Identification of new leads7.02 Ratings7.788 Ratings
    List quality8.02 Ratings8.195 Ratings
    List upload/download5.01 Ratings8.488 Ratings
    Ideal customer targeting8.02 Ratings8.385 Ratings
    Load time/data access5.02 Ratings8.994 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of AdDataExpress and D&B Hoovers
    Feature
    AdDataExpress
    7.0
    2 Ratings
    10% below category average
    D&B Hoovers
    8.3
    97 Ratings
    7% above category average
    Contact information7.02 Ratings7.889 Ratings
    Company information6.02 Ratings8.697 Ratings
    Industry information8.02 Ratings8.595 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of AdDataExpress and D&B Hoovers
    Feature
    AdDataExpress
    5.9
    2 Ratings
    23% below category average
    D&B Hoovers
    8.1
    94 Ratings
    9% above category average
    Lead qualification process7.02 Ratings7.362 Ratings
    Smart lists and recommendations6.01 Ratings7.970 Ratings
    Salesforce integration5.02 Ratings7.949 Ratings
    Company/business profiles7.02 Ratings8.489 Ratings
    Alerts and reminders6.01 Ratings8.364 Ratings
    Data hygiene4.02 Ratings7.875 Ratings
    Automatic data refresh5.02 Ratings7.768 Ratings
    Tags6.01 Ratings8.756 Ratings
    Filters and segmentation7.02 Ratings8.874 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of AdDataExpress and D&B Hoovers
    Feature
    AdDataExpress
    7.0
    1 Ratings
    6% below category average
    D&B Hoovers
    9.5
    43 Ratings
    24% above category average
    Sales email templates7.01 Ratings10.07 Ratings
    Append emails to records7.01 Ratings9.043 Ratings
    Best Alternatives
    AdDataExpressD&B Hoovers
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdDataExpressD&B Hoovers
    Likelihood to Recommend
    7.0
    (2 ratings)
    9.4
    (103 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.9
    (11 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    5.2
    (9 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.1
    (6 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    AdDataExpressD&B Hoovers
    Likelihood to Recommend
    List Partners
    When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.
    Incentivized
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Pros
    List Partners
    • Provides email addresses - essential when doing cold email outreach.
    • Provides agencies for each brand/company.
    • Provides media spend for parent company and brand.
    Incentivized
    Read full review
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Cons
    List Partners
    • Filtering is not optimal
    • Integration with other products is not intuitive or even there
    • Keeping data up to date automatically
    Incentivized
    Read full review
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Likelihood to Renew
    List Partners
    No answers on this topic
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Usability
    List Partners
    No answers on this topic
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Reliability and Availability
    List Partners
    No answers on this topic
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
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    Performance
    List Partners
    No answers on this topic
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Support Rating
    List Partners
    No answers on this topic
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
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    Online Training
    List Partners
    No answers on this topic
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Implementation Rating
    List Partners
    No answers on this topic
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Alternatives Considered
    List Partners
    Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
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    Contract Terms and Pricing Model
    List Partners
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Scalability
    List Partners
    No answers on this topic
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    Professional Services
    List Partners
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Return on Investment
    List Partners
    • Expanded lead horizons
    • Agencies provided for each company
    • Efficiency of potential partners
    Incentivized
    Read full review
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    ScreenShots

    AdDataExpress Screenshots

    Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence