AdCheck - URL Tracking Link Verification vs. AppLovin MAX

AdCheck suits great for competitor campaigns analysis, ad verification, ad monitoring and ad spend analysis.

Incentivized

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.

Incentivized

• URL's verification and authenticity
• Integration of real offers
• Recognizes spams, bots and other cyber threats

Incentivized

• Lightweight SDK with waterfall setup
• Large support for every ad format possible
• Great display of analytics
• Amazing support team

• Personalization of individual profiles
• Loyalty member programs
• Offered in different languages

Incentivized

• Their take rate is not transparent, its unclear the margin percentage.
• Not a lot of premium publishers on the platfrom, mostly gaming.
• Discrepancies keep arising between impressions served and billing numbers.

Incentivized

MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.

Incentivized

MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.

Incentivized

it's much cheaper than the rest so far. Has more benefits than other software out there. Integrate with our CRM to give us a better and simple experience. You can try it for free with no liable ties to the product. Easy to use and to manage. Sleek and innovative design

Incentivized

We've been attempting to make AppLovin Max perform the same way as MoPub had for us. The value we get from AppLovin Max differs from the ROI we get from other mediation platforms. We keep convincing ourselves that AppLovin Max will eventually function similarly to MoPub.

• Saves time by giving detailed reports on clicks and spam
• It can be expensive if you do not know how to use it
• It gives me peace of mind knowing I have a smart ad virtual assistant

Incentivized

• CPMs are low, which translate into good CPAs and more budgets.
• Possibility of rebate programs for big volumes can also increase ROI.
• Lack of clarity on billing numbers reduces profitability for a few months.

Incentivized