ActiveTrail vs. GetResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveTrail
Score 8.0 out of 10
N/A
ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and provides advanced reporting and analytics so companies can optimize their use of email and attain higher return on investment. The vendor's goal is to offer a personal touch in the impersonal era of…N/A
GetResponse
Score 9.3 out of 10
N/A
GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.
$0
per month Up to 500 contacts
Pricing
ActiveTrailGetResponse
Editions & Modules
No answers on this topic
FREE
$0
per month Up to 500 contacts
Email Marketing
$19
per month Up to 1,000 contacts
Marketing Automation
$59
per month Up to 1,000 contacts
Ecommerce Marketing
$119
per month Up to 1,000 contacts
MAX and MAX²
Custom (contact sales)
per year
Offerings
Pricing Offerings
ActiveTrailGetResponse
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveTrailGetResponse
Features
ActiveTrailGetResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveTrail
-
Ratings
GetResponse
8.9
Ratings
15% above category average
WYSIWYG email editor00 Ratings9.00 Ratings
Dynamic content00 Ratings8.00 Ratings
Ability to test dynamic content00 Ratings8.70 Ratings
Landing pages00 Ratings9.00 Ratings
A/B testing00 Ratings9.00 Ratings
Mobile optimization00 Ratings9.00 Ratings
Email deliverability reporting00 Ratings10.00 Ratings
List management00 Ratings9.00 Ratings
Triggered drip sequences00 Ratings8.20 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveTrail
-
Ratings
GetResponse
9.0
Ratings
14% above category average
Lead nurturing automation00 Ratings9.00 Ratings
Lead scoring and grading00 Ratings9.00 Ratings
Data quality management00 Ratings9.00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveTrail
-
Ratings
GetResponse
9.0
Ratings
20% above category average
Event/webinar marketing00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveTrail
-
Ratings
GetResponse
9.0
Ratings
18% above category average
Social profile integration00 Ratings9.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveTrail
-
Ratings
GetResponse
9.7
Ratings
28% above category average
Dashboards00 Ratings10.00 Ratings
Standard reports00 Ratings10.00 Ratings
Custom reports00 Ratings9.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveTrail
-
Ratings
GetResponse
8.3
Ratings
11% above category average
API00 Ratings10.00 Ratings
Customizability00 Ratings9.00 Ratings
Third-party software integrations00 Ratings6.00 Ratings
User Ratings
ActiveTrailGetResponse
Likelihood to Recommend
-
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
ActiveTrailGetResponse
Likelihood to Recommend
No answers on this topic
GetResponse is good for marketing automation newbies that want a powerful platform without a steep learning curve. It appears to have a strong set of tools for creating automated sequences, but it's not your solution for large enterprise usage. Also, seeing as how competitive the market's become, while it's not expensive per se, it is a bit on the pricey side relative to some.
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Pros
No answers on this topic
  • If you understand coding the ability to use dynamic content based on smart searches was very useful.
  • The drop and drag workflows were very easy to create and use
  • Allowed for simple automation and nurture campaigns to occur off of events
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Cons
No answers on this topic
  • Lists are rejected on baseless grounds.
  • They recommend a service to clean lists and even after being cleaned, emails and lists are rejected.
  • They purged 80% of our email list because they were not interacting regularly enough with our emails.
  • Their drag and drop editor is set up poorly, if you have similar look and feel emails there is no way to know which you are in.
  • Often email templates do not save and you have to start over.
  • Sometimes scheduled emails don't even send.
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Likelihood to Renew
No answers on this topic
As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
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Support Rating
No answers on this topic
Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
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Alternatives Considered
No answers on this topic
Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as good as any of these other products. Especially in the area of the visual builder, I honestly think it is just about as good as Keep. And it is better than some of these other products. Again, keeping in mind the cost and the niche GetResponse fills, it stacks up very well against the other products we have used.
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Return on Investment
No answers on this topic
  • Our marketing emails have been much more professional, scheduled, beautiful, and manageable since switching AWAY from GetResponse, so in that sense the platform did not provide the kind of ROI we'd prefer.
  • For delivering our regular daily newsletter, GetResponse has served us well and has delivered at an above-average rate to our mailing list.
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ScreenShots

ActiveTrail Screenshots

Screenshot of DashboardScreenshot of Marketing funnelsScreenshot of Landing page templatesScreenshot of Email templatesScreenshot of Predictive Delivery (ON)Screenshot of Sign up form templates