The ActionIQ Customer Data Platform, from ActionIQ in New York, aims to enable users to align people, technology, and processes to deliver customer experiences across every touchpoint, and it is designed to enable large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.
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Pricing
ActionIQ
Editions & Modules
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Offerings
Pricing Offerings
ActionIQ
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
ActionIQ
Considered Both Products
ActionIQ
Verified User
Chose ActionIQ
In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
ActionIQ
Tag Management
Comparison of Tag Management features of ActionIQ
Feature
ActionIQ
9.5
1 Ratings
14% above category average
Tag library
10.01 Ratings
Tag variable mapping
9.01 Ratings
Ease of writing custom tags
9.01 Ratings
Rules-driven tag execution
10.01 Ratings
Tag performance monitoring
10.01 Ratings
Page load times
10.01 Ratings
Mobile app tagging
9.01 Ratings
Library of JavaScript extensions
9.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of ActionIQ
Feature
ActionIQ
9.5
1 Ratings
15% above category average
Standard visitor segmentation
10.01 Ratings
Behavioral visitor segmentation
9.01 Ratings
Traffic allocation control
10.01 Ratings
Website personalization
9.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of ActionIQ
ActionIQ is ideal for a medium and large-sized organization that already has a lot of data stored across existing data warehouses and data lake solutions and is looking for a CDP with refined data models that can extract the key insights, analyse them and create detailed customer profiles for real-time targeting.
In my opinion, Tealium is a better product for sure, has a much more refined analytics engine but the reason we went for ActionIQ is the better integrations it offers in the ad tech space with the various SSPs and DSPs. We integrate it with LiveRamp and Goofle ads exchange and it works flawlessly. It is also significantly cheaper than Tealium.
